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Marketing executive

Banbridge
Permanent
Linen Mill Studios
Marketing executive
€30,000 a year
Posted: 24 May
Offer description

In collaboration with Warner Media, Linen Mill Studios has developed the worlds only licensed Game of Thrones Studio Tour at their Banbridge studios where a significant proportion of the globally renowned series was filmed. This brand new world-class attraction immerses guests in the fantasy and intrigue surrounding the series through as unparalleled presentation of original sets, costumes and artefacts, together with insights into the skills applied in creating Game of Thrones. Game of Thrones Studio Tour delivers an exceptional visitor experience as well as a deep understanding of the quality of production that produced one of the most watched tv series of all time. We are seeking to recruit an experienced, dynamic and self-motivated individual to support the delivery of world class marketing campaigns and to help drive the continuous growth of the Game of Thrones Studio Tour (GOTST) brand. This is an exciting opportunity for a Marketing professional to join the Game of Thrones team to support in developing the brand globally. Job Role: Marketing Executive Location: Linen Mill Studios, Banbridge, Northern Ireland Responsible to: Head of Sales & Marketing Contract: Full time permanent (39 hours per week) Salary: £26 - £32k per annum KEY DUTIES AND RESPONSIBILITIES As a member of the Marketing team, you will be expected to: Plan and execute Game of Thrones Studio Tour social & digital marketing activity, providing creative ideas for a more engaging online presence. Develop and implement digital campaigns across social media including content planning and creation for channels such as Instagram, X, Facebook, YouTube etc. Create and deliver engaging email marketing campaigns, which engage subscribers and drive visitors to the Studio Tour. Monitor, evaluate and report on the impact of digital campaigns and make recommendations to improve future campaign performance. Conduct digital competitor analysis and keep abreast of market trends to identify new opportunities for online engagement. Support the Marketing & PR team with marketing campaign activity including pricing & booking media space & drafting copy/developing assets for a range of channels including social media, OOH, radio, email, newsletters etc. Take responsibility for KPIs attached to marketing campaigns, ensuring they are measured accurately and achieved. Develop world class content to support tourism partners in featuring GOTST on their online channels and to ensure seamless delivery across all channels. Support the team on the creation of photography/video content from planning stage through to content shoots. Support the Marketing & PR team with on and o????-site events, including representing the team at events and acting as a brand advocate for Game of Thrones Studio Tour. Work within the brand guidelines and Warner Media approvals process, helping to shape new and improved brand standards. Support on managing influencer & media visits, including developing briefs and messaging required. Liaise closely with your line manager and the whole team, maintaining strong communication links. Work closely with internal teams and external agencies to ensure seamless delivery in line with business priorities. Please note: This list of responsibilities is not exhaustive and includes other non-specified activities deemed necessary to the needs of the business. This list of responsibilities is not exhaustive and includes other non-specified activities deemed necessary to the needs of the business. Essential skills and experience: Degree in Marketing, Communications or equivalent field plus 1 years experience in a Marketing role or 3 years experience in a Marketing role. Experience in writing content for a brand across multi social and digital media platforms. Ability to engage and liaise with key stakeholders for e.g. media, influencers, agencies etc. Excellent communication skills. Strong ability to prioritise and manage workload. Ability to cope in a busy and challenging environment. Display excellent time management skills. Innovative and creative. An eye for detail and precision. Skilled and proficient in Microsoft packages and systems. Ability to work effectively within a team. Desirable: Experience in the Tourism industry. Experience in Digital Marketing and Advertising. The role will require flexibility in working hours to accommodate marketing events (both on and off site) during evening and weekends as required. To apply for this role, please click on the 'Apply' button to submit your CV Closing date for receipt of CVs is Friday 20tth June at 5pm Skills: Marketing Digital Marketing campaign marketing

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