Job Overview
You'll be responsible for managing, executing, measuring and optimising growth marketing campaigns to meet agreed targets. Reporting to SME Growth Lead, your role contributes towards AXA Health's strategy and profitable growth plans.
Responsibilities
* Contribute to optimising small to medium enterprise (SME) growth marketing plans.
* Take ownership of sales portals and sales brochures.
* Evidence a test and learn approach to continuous improvement.
* Manage implementation of new campaigns, including production of campaign marketing assets, monitoring, and optimisation to improve performance, as needed.
* Provide campaign performance information, measuring campaigns against a range of metrics.
* Develop relationships with AXA Health colleagues to promote responsive growth marketing campaigns.
* Own April and October annual product review updates. Work with colleagues to assess changes required and implement updates across relevant channels.
* Manage and grow incentive and advocacy programmes across SME teams.
Work arrangements
At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means attending our Tunbridge Wells office, visiting clients or attending industry events. We're also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.
Qualifications
* Experience in a similar role within a regulated environment, such as financial services or insurance, is essential.
* Digital marketing knowledge and experience in new business generation is required.
* Demonstratable experience of managing multiple projects is needed.
* Organisation and prioritisation skills.
* Focus on results with numeracy and analytical skills.
* Proven business judgement – problem solver with a pragmatic approach.
* Ability to drive positive change.
* Professional qualification in marketing such as IDM or CIM (or digital equivalent) is preferred.
Pre‑condition
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom. This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre‑employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.
Who we are
AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them. As the sixth‑largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance.
We support millions of customers worldwide, helping them navigate life's uncertainties with confidence. AXA Health supports members to put their health first, from individuals to huge corporates, with fast access to diagnosis and treatment when they need it.
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