Job Description
Embedded Services is Sage’s newest venture, helping third‑party platforms embed accounting and payroll technology into their products. This is greenfield business development, defining a completely new go‑to‑market motion inside Sage. This is your chance to help launch a disruptive embedded accounting offering that puts accounting and payroll capabilities directly into the products small businesses use every day.
As a Business Development Manager, you will play a central role in building this new business by identifying, developing and closing strategic partnerships across the UK. You will work with organisations that serve small businesses, helping them embed payroll into their platforms in a way that creates real value for their customers.
This is a senior individual contributor role where you will own the full partnership lifecycle from identifying and educating prospects, through discovery and co‑designing solutions, to commercial agreement and successful deployment. You will focus on both new partnerships and expanding opportunities within existing relationships.
You’ll be part of a growing UK business development team and supported by product and subject‑matter experts, but this is also a high‑ownership, entrepreneurial environment. We are still early in the journey, so you’ll need creativity, determination and strong commercial instincts to build momentum and shape how we go to market.
This role is ideal for someone who understands the payroll needs of small businesses and is excited by the opportunity to build something from the ground up – turning early ideas and conversations into real, launched partnerships that deliver meaningful impact.
Success in this role will be measured by partnerships signed, pipeline created, and partner‑driven revenue growth.
At Sage, we believe face‑to‑face collaboration drives innovation, so we operate a hybrid model. You’ll work 3 days per week in the office and two days from home.
Key Responsibilities
* Full business development lifecycle: research, segmenting, targeting, outreach, qualifying, discovery, shaping opportunities
* Customer education (getting past assumptions about Sage)
* Feeding insights into product and marketing
* Helping build internal processes and documentation
* Managing long, complex cycles
* Identify vertical SaaS partners
* Show them how embedded accounting would fit their workflow
Must-haves
* 5+ years of sales or business development experience in technology‑based services.
* Strong knowledge of the payroll needs of UK small businesses.
* University degree or relevant professional qualification.
* Comfort engaging senior stakeholders.
Nice-to-haves
* Exposure to the needs of small businesses, accountants or accountancy.
* Experience working in a bank, SaaS company, fintech, or consulting firm.
* Cross‑functional experience (any mix of consulting, engineering, product, marketing, account management, sales, business development).
Your Benefits
* Comprehensive health, dental, and vision coverage.
* Work away scheme for up to 10 weeks a year.
* On‑going training and professional development.
* Paid 5 days yearly to volunteer through our Sage Foundation.
* Flexible work patterns and hybrid working.
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