We burst onto the scene as the OGs of female-first activewear back in 1998. And since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. Like using responsibly sourced materials, launching our first-ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation. This is an exciting opportunity to join us as a Senior Data Analyst as we continue our mission to empower women through fitness and beyond. You in? Our Values WE REALLY CARE ∙ FIRST, BEST, BRAVEST ∙ OUR STRENGTH IS IN EACH OTHER STAND UP, SPEAK UP, SHOUT OUT As a Senior Consumer Data Analyst, you will shape Sweaty Betty’s consumer and commercial strategy through advanced analytics, delivering measurable business impact. Reporting into the Head of Analytics, you will play a critical role in translating strategic priorities into rigorous, actionable insights, while helping elevate analytical standards across the business. Reporting into the Head of Analytics, the Senior Analyst plays a pivotal role in delivering high impact insights that underpin Sweaty Betty’s analytics strategy. You will support roadmap delivery, help translate strategic objectives into analytical priorities, and contribute to the continuous evolution of analytics capability, standards and ways of working across the business. Operating as a senior individual contributor, you will lead complex analytical initiatives end to end, partner closely with senior stakeholders, and act as a trusted voice in decision making across Marketing, eCommerce, Product, Customer Care and Stores teams. Key Responsibilities Drive customer and commercial strategy by partnering with senior leaders to define key business questions and deliver insight led recommendations aligned to customer needs and market opportunities Deliver commercial impact through advanced analytics including predictive modelling, lifetime value optimisation, churn prediction and customer behaviour analysis Own and evolve customer segmentation, leveraging advanced analytical techniques to predict behaviour and inform targeted experimentation and activation strategies Lead complex analytics initiatives end to end, from problem framing and methodology design through to delivery, recommendation and impact tracking Translate complex analysis into compelling narratives, confidently influencing stakeholders at all levels through clear, engaging and action oriented storytelling Partner closely with the Head of Analytics to shape analytical priorities, contribute to roadmap delivery, and support the ongoing development of the analytics function Champion analytical excellence, working with the central data team to ensure data accuracy, improve Power BI reporting, set best practice in analysis and modelling, and deepen understanding of data logic across the business Build analytical capability beyond your role, informally mentoring analysts and supporting teams to become more data - literate and insight - driven What we’re looking for Experience & Impact Demonstrated experience leading complex analytical workstreams end to end, from problem definition through to senior stakeholder decision making Strong commercial acumen, with a track record of delivering insight that influences strategy, investment and performance outcomes Experience operating as a senior individual contributor in a fast paced, commercially driven environment Technical & Analytical Skills Advanced proficiency in SQL, Excel and Power BI Experience using Python for advanced analytics, modelling or automation (preferred) Ability to interrogate large, complex datasets, apply appropriate analytical techniques, and ensure analytical rigour Influence & Ways of Working Proven ability to influence senior stakeholders through compelling storytelling and clear, evidence - based recommendations Strong project leadership skills, managing complex, cross functional initiatives within commercial timelines Highly organised, proactive and comfortable operating with autonomy and accountability What Success Looks Like Senior stakeholders actively seek your input on key commercial and consumer decisions Your insights directly shape c onsumer strategy, experimentation priorities and performance outcomes Analytical standards, tools or ways of working are measurably stronger because of your contribution Our DEI Commitment We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world. We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive. Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners." We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.