Sales Director
Location: Bradford
Salary: up to £80,000 + Commission/Bonus
Are you a hands‑on sales leader with experience in LMS (Moodle/Totara) or SaaS?
Do you love building high‑performing teams, winning enterprise deals, and bringing structure to a fast‑growing business?
If so, this is your opportunity to shape the sales engine of a global eLearning provider entering its next stage of growth.
Why This Role?
My client are a leading provider of managed eLearning services, delivering enterprise LMS platforms and learning ecosystems to customers across 30+ countries. With a strong customer base and a proven product suite, we’re now on the journey to creating a £10m+ growth platform.
To get there, They're hiring a Sales Director who combines leadership, ownership and operational excellence.
This role is for someone who thrives on:
✨ Developing people
✨ Improving processes
✨ Winning enterprise-level opportunities
✨ Working closely with partners
✨ Creating a culture of clarity, discipline and accountability
You’ll lead a team of 9:
* Business Development Managers
* Account Managers
* Sales Development Representatives
… and you’ll be part of the Senior Management Team, shaping the commercial direction of the business.
What You’ll Be Doing
* Leading, coaching and developing a high-performing sales team
* Personally engaging in complex enterprise opportunities
* Driving predictable growth across new business and existing accounts
* Improving conversion rates and shortening the sales cycle
* Building a disciplined, high‑quality pipeline
* Strengthening forecasting accuracy and sales governance
* Supporting and collaborating with our partner ecosystem
* Creating clarity, structure and consistency across the sales function
* Owning performance across new logo acquisition, renewals and expansion
This is a player‑coach role—your leadership will elevate the team, but you’ll also be hands-on where it counts.
What You’ll Bring
* Experience in LMS (Moodle/Totara), SaaS, EdTech or complex B2B technology
* A track record of improving sales performance through structure and process
* Strong people leadership and coaching capability
* Confidence managing enterprise, multi‑stakeholder sales cycles
* Operational discipline, especially around CRM (HubSpot experience is ideal)
* Recent success personally closing sizeable enterprise deals
* A leadership style that’s calm, clear, commercially sharp and low‑ego
What Success Looks Like
* A cleaner, more predictable pipeline
* Higher win rates
* Shorter sales cycles
* A motivated, accountable team
* Stronger revenue from both new and existing customers
* A scalable sales engine built on clarity, consistency and ownership
Why Join Us?
* Work with a global client base across multiple sectors
* Shape a growing sales organisation at a pivotal moment
* Hybrid working and flexibility
* Competitive salary, bonus and benefits package
* Professional development support
* A collaborative, friendly and ambitious environment
* Strong culture centred around learning, improvement and impact
Be the leader who takes a strong business and helps turn it into a £10m+ platform.
If you’re driven, commercially sharp and passionate about developing people, I want to speak with you.