Sales Manager (B2B Exhibitions)
Basic Salary: Up to £45,000
OTE: £15,000 (uncapped)
Location: Guildford (Hybrid)
Are you a commercially driven sales leader who thrives on winning new business while building long-term strategic partnerships?
If you’re passionate about sustainability and motivated by high performance, we’d love to hear from you.
The Opportunity
We are seeking an experienced Sales Manager to accelerate revenue growth across our exhibition portfolio through exhibition stand and sponsorship sales. This is a high-impact role that blends strategic sales leadership with personal revenue responsibility.
What You’ll Be Responsible For
Strategic Sales Leadership
* Support the Head of Sales in delivering the overall commercial strategy
* Identify new revenue streams, growth markets, and expansion opportunities
* Monitor competitor and market activity to inform planning and positioning
Revenue Generation
* Achieve and exceed individual sales targets across stands and sponsorship
* Manage and grow high-value accounts and strategic partnerships
* Drive exhibitor acquisition, retention, and rebooking rates
* Maximise sponsorship, cross-sell, and upsell opportunities
* Develop compelling, tailored proposals for major clients
Performance & Forecasting
* Maintain accurate CRM records and robust pipeline forecasting
* Track performance against targets and proactively mitigate risks
* Ensure adherence to sales processes and best practice standards
Client Relationship Management
* Build strong, long-term relationships with exhibitors and sponsors
* Act as a trusted commercial advisor to key accounts
* Deliver exceptional client service throughout the full sales cycle
Market & Business Development
* Attend competitor and industry events to identify new prospects
* Build deep market knowledge within the renewable energy sector
* Proactively identify and convert high-value new business opportunities
Collaboration & Delivery
* Respond to inbound enquiries professionally and efficiently
* Prepare high-quality proposals and contracts
* Work cross-functionally to ensure seamless event execution
About You
You are ambitious, commercially astute, and confident operating at a senior level.
You’ll bring:
* Proven success in B2B sales (events industry experience highly advantageous)
* A consistent track record of exceeding revenue targets
* Experience managing high-value accounts and strategic partnerships
* Strong sales strategy and revenue planning capability
* Advanced CRM and pipeline management expertise
* Excellent negotiation and closing skills
* Leadership or mentoring experience
* Strong commercial awareness and business acumen
* Outstanding presentation and proposal writing skills
* Professional credibility with senior client stakeholders