Our client is seeking a skilled and data-driven Digital Product Analyst to join their Regulation and Digital Transformation directorate. This role is ideal for a detail-oriented individual passionate about using data and user insights to shape innovative digital products. You will work closely with cross-functional teams to ensure products meet user needs and strategic goals through analytics, research, and collaboration.
Responsibilities
* Data Analysis: Collect and interpret complex data from user interactions, surveys, and logs using tools such as Excel, SQL, and PowerBI. Create visualisations and reports to inform design and strategic decisions.
* User Research: Conduct user research through surveys, interviews, and usability testing. Develop personas and journey maps to guide development.
* Requirements Gathering: Collaborate with stakeholders to gather and document product requirements, facilitating workshops and drafting detailed specifications and user stories.
* Market and Performance Analysis: Monitor product KPIs, research market trends and competitors, and identify opportunities for innovation and optimisation.
* Product Documentation: Create and maintain comprehensive product documentation including research findings, performance reports, and market analysis summaries.
* Collaboration: Work with digital product owners, designers, developers, and wider IT and business teams to ensure product vision and execution align with user and business needs.
Skills & Experience
* Experience in a product analyst role with direct user support and stakeholder engagement.
* Strong proficiency with data visualisation and analytics tools (e.g. PowerBI, Excel, SQL).
* Experience conducting user research and delivering actionable insights.
* Familiarity with Agile project delivery and documentation (user stories, acceptance criteria).
* Working knowledge of industry analytics tools and AI/machine learning applications such as Microsoft CoPilot or generative AI (desirable).
* Strong communication skills with the ability to explain complex concepts in non-technical terms.
* PRINCE2 Foundation (desirable).
* Proven ability to deliver excellent customer service and provide user training.