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Job Opportunity: Senior Category Manager
Location: Manchester (M1)
About All About Food
This is a great time to join All About Food. We are a rapidly growing FMCG business with a £100M+ turnover and high growth ambitions. With 25 years’ experience in licensing, we are the business that makes restaurant brands successful in retail. You may not have heard of us, but we are confident that you will know the brands we market in the UK & Ireland. Our portfolio of partnerships includes Nando’s, Costa Coffee, PizzaExpress, Wagamama, Pret‑a‑Manger and others.
Primary Role
Develop and manage the strategic category agenda and relationships to deliver the budgeted KPIs in a complex/scale brand and customer portfolio.
Own and manage the consumer and category agenda internally (use and share insight to influence).
* Build insight and knowledge from all data and insight sources
* Build and lead on Category Team process and performance improvement
* Build the annual category strategy for your customers and brands
* Create and deliver a category agenda to set the 3-5-10 year direction for your AAF brand portfolio
Own and manage the strategic customer category relationship.
* Supporting brands with innovation plans
* Building a trusted partnership
Own and manage the AAF category agenda with the brand owner.
* Building a trusted partnership
Own and manage the category CI budget and data partners.
* Deliver broad and comprehensive data and insight within the CI budget
* Ensure AAF is at the forefront of insight and thinking
Ensure all internal and external admin is carried out on time, accurately and in full.
* Monthly performance reporting
* Category insight brochures
* Eyes and ears reports
* 12 week reviews and post-implementation reviews
* Category data budget managementPromotional analysis and reporting
Demonstrate a consultative selling approach through knowledge of customer, shopper and consumer utilising the communication skills training provided. This includes:
* Customer and brand owner meetings
* Brand Days
Requirements
* Familiarity with data systems such as Kantar, Circana & Retailer databases.
* Ability to present and build compelling narratives.
* Works well in a team environment
* An interest in following new trends in the food & drink industry.
Experience
* 3+ years of category experience, ideally with a FMCG background.
* Proven ability to build stakeholder relationships.
What We Offer
* Bonus Scheme
* 25 Days Annual Leave + Bank Holidays
* Extra Day Off for Your Birthday
* Option to Buy 5 Extra Days’ Holiday
* Pension Scheme matched up to 8%
* Death in Service (4x salary) & Critical Illness Cover (5x salary)
* Private Bupa Healthcare (covering existing medical conditions)
* VIP Access to Co‑op Live Events
* Product Sample Scheme
* ‘Surprise & Delight’ VIP Days (including Royal Ascot & Wimbledon)
* Company iPhone & Laptop
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Manufacturing
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