Job Description
Drive proactive modelling that shapes marketing strategy and business growth.
* Lead the evolution of modelling from reactive to strategic and commercially impactful.
* Create models to influence marketing investment decisions across a diversifying product suite.
* Join a business undergoing transformation, with real opportunity to shape the future.
As a Senior Modeling Analyst (/Senior Modelling Lead), you’ll play a role in transforming how modelling informs marketing and commercial decisions. This is a newly redefined role, created to bring deeper accountability, seniority and proactive thinking to a function that’s evolving fast, for someone who is keen to hit the ground running.
What you’ll be doing
You’ll take ownership of the Marketing Mix Model and broader economic modelling, ensuring outputs are trusted and used to guide decisions and support stakeholders. You’ll translate technical analysis into clear, commercial insight that stakeholders can act on.
You’ll proactively identify opportunities for modelling to add value; work closely with marketing and distribution teams to embed modelling into campaign planning, product strategy and performance optimisation and more.
You’ll...