About Swish Cocktails
A rare opportunity to build a brand, not just manage accounts. At SWISH Cocktails, we're reimagining what cocktails can be — exquisite, bar-quality drinks, crafted with natural ingredients, that travel effortlessly from London to Manhattan to Dubai. Born in Britain and made for the world, SWISH is growing fast, and we're now seeking a Sales Manager to lead our UK growth journey. This is not a routine sales role. It's a chance to help shape the future of a challenger luxury lifestyle brand, open doors in the UK's most exciting venues and retailers, and play a pivotal part in our global expansion. The right candidate will not only deliver results but also share in the upside — building a career with impact, visibility, and rewards.
Our mission is to bring world-class cocktail lounge experience into cans, enabling consumers to enjoy sophisticated cocktails anytime, anywhere. We value quality, authenticity, innovation, and responsible practices.
Role Overview
As Sales Manager, you will lead the growth of SWISH's sales channels across the UK (and potentially overseas later), driving revenue, building B2B partnerships, growing wholesale, managing key accounts, and supporting brand presence. You will be a key driver in achieving the company's ambitious growth targets, shaping the sales strategy, and collaborating with marketing, operations, and product teams to deliver on both top-line sales and brand positioning.
Key Responsibilities
Drive growth: Develop and execute the UK sales strategy across wholesale, on-trade, off-trade, and selective export opportunities.
Open new doors: Identify and onboard new B2B accounts (retailers, bars, restaurants, hotels, event operators) and negotiate strong commercial terms.
Grow existing accounts: Manage and expand key relationships, ensuring strong fulfillment, upselling, and increased range penetration.
Hit and exceed targets: Deliver monthly, quarterly, and annual revenue goals, reporting on KPIs, pipeline, and forecasts with commercial precision.
Partner with marketing: Coordinate activations, promotional campaigns, and product launches to maximise visibility and sales impact.
Represent the brand: Attend customer visits, trade shows, and industry events, acting as a credible ambassador for SWISH.
Work with operations: Ensure stock availability, logistics performance, and profitable pricing strategies.
Be hands-on: Personally lead sales generation functions — calls, meetings, and lead follow-up — to build momentum.
Grow into leadership: As results are delivered, build and manage a sales team, coaching and developing others to scale performance nationwide.
Key Requirements
* Proven experience in sales roles in FMCG, beverages, or related consumer goods. Ideally with exposure to alcoholic and/or non-alcoholic drinks.
* Strong knowledge of UK on-trade and off-trade channels; experience selling into retailers, hospitality sector, or premium liquor/spirits segments.
* Excellent negotiation, presentation and communication skills. Able to represent the brand credibly.
* Strong commercial sense: comfortable with forecasting, margins, pricing, budgeting.
* Self-motivated, target-driven, resilient, and able to work in a fast-moving environment.
* Comfortable traveling within the UK; occasional travel internationally might be needed.
* Experience using CRM tools, sales analytics, pipeline reporting.
* Degree or equivalent experience; further qualification in business, sales, marketing is a plus.
Desired Attributes & Values Fit
* A passion for high-quality drinks and cocktails; appreciation for flavour, natural ingredients, sustainability.
* Authentic and transparent; honest communication with clients and team.
* Innovative—willing to try new channels, test approaches, iterate.
* Results oriented, yet aligned with brand values: craftsmanship, determination, elegance.
* Agile mindset; able to respond quickly to market feedback, inventory/logistics issues, seasonality.
Job Type: Full-time
Pay: £50,000.00-£60,000.00 per year
Work Location: In person