Head of Composite Sales – Africa (FRP / Composites)
Location: Africa (flexible – travel required)
Industry: Advanced Materials / Composites / Infrastructure
Salary: Competitive + bonus + benefits
The Opportunity
We are partnering with a leading global manufacturer of FRP (Fibreglass Reinforced Plastic) solutions who are expanding their commercial footprint across Africa.
This is a high-impact leadership role focused on driving market adoption of FRP as a superior alternative to traditional materials such as steel, concrete, and timber across infrastructure, rail, utilities, and construction sectors.
You’ll take ownership of commercial strategy, key accounts, and revenue growth across a diverse FRP product portfolio.
Key Responsibilities
Commercial Strategy & Growth
Define and execute the African commercial growth strategy for FRP products
Drive revenue across key product lines including:
FRP Manholes
Roofing Sheets
Water Tanks
Pipes
Rail & Transport Components
Stadium Seating
Identify and penetrate markets where FRP offers clear technical and commercial advantages
Key Accounts & Business Development
Build and manage relationships with:
Government bodies
Infrastructure clients
OEMs
Tier 1 contractors
Lead major tenders, RFQs, and framework agreements
Develop long-term strategic partnerships across Africa
Pricing, Margin & Value Selling
Own pricing strategy and margin performance
Promote life-cycle cost selling vs traditional price-based approaches
Work closely with engineering teams to deliver value-engineered solutions
Market Expansion & Innovation
Identify new applications and industries for FRP adoption
Support the commercialisation of new products and innovations
Translate market challenges (corrosion, theft, maintenance costs) into commercial opportunities
Cross-Functional Leadership
Collaborate with marketing on positioning and lead generation
Align with operations to ensure scalable delivery
Contribute to investment and capacity planning decisions
Requirements
Degree in Business, Engineering, or related field
8–12+ years’ sales/business development leadership experience in:
Composites / advanced materials - FRP
Infrastructure / rail / construction
Manhole covers a bonus!
Industrial or engineered products
Proven track record of selling technical solutions (not commodities)
Strong experience with:
Contract negotiation
Pricing strategy
Tender management
Strong understanding of African market dynamics
Strategic, results-driven mindset with a growth focus
Why This Role?
Be at the forefront of material disruption in infrastructure
Lead the adoption of FRP across major African markets
High autonomy, strategic influence, and strong earning potential