The Account Director will have a passion for creative production, customer service and a hunger for developing and delivering profitable business. They will be responsible for the operational delivery, quality of service and strength of relationship on a Tag account that has a fully end-to-end production focus. This role requires someone who has a good understanding of Tag’s proposition, can build strong relationships with clients and creative agencies, and work collaboratively with colleagues across the business. A sound understanding of creative agency processes is necessary to build processes that work with these partners.
The Account Director will need to have a firm grasp of the services provided across their client’s brand across Creative Production and technology, or both dependent on the scope. They will need to have a project management background, be financially numerate, a laser focus on exceeding client expectations, and motivated to develop strategic, long-term solutions for their clients ‘brands. The Account Director may also work on a global campaigns and as such be responsible for delivery and client satisfaction across regions and showing an understanding/appreciation across the different market requirements.
Client
■ Proactively and regularly keeps in touch with key day to day clients
■ Build relationships with comms & marketing managers, in-house creative & content teams; to win new work, receive campaigns, and help ensure all work is awarded to TAG where suitable
■ Develop a deep understanding of a client's business and the wider Public Sector
■ Establish high level of trust and credibility with clients
■ Seek to gain visibility of campaigns and media plans 6+ months in advance of delivery
Finance
■ Look to build relevant relationships with relevant client creative agencies so that our work is more joined up and efficient
■ Manage client expectations, and propose solutions to challenging situations
■ Use insight and knowledge to develop additional services Tag can offer
■ Working with Business Director to grow the revenue and gross profit of the account
■ Ensure accurate forecasting and billing for all services
■ Be responsible for the ongoing WIP/ Billing and GRN position, following up with the relevant central teams where jobs are past material dates on a weekly basis
■ Work with clients to understand any budgets they have for certain periods or large projects
■ Guide team to ensure end-to-end financial control of projects is in place and adhered to constantly, including pre-bills
Process
■ Ensure Monthly Management Information packs reviewing the service delivered to our client(s) are accurate and submitted on time
■ Take ownership of any strategic briefs, ensuring the client’s needs are delivered against objectives
■ Where necessary receive any new campaigns briefed from client, ensuring relevant internal shared service teams are made aware and correct briefing process is followed
■ Support clients to understand Tag’s wider production services and capability, and build processes that are agile and fulfil clients’ requirements in a cost-effective manner for Tag People
■ Manage individual and team performance within your client services team
■ Work collaboratively with the central Creative Production teams involved in the production of work delivered to the client, engaging well and supporting these teams where necessary
■ Conduct feedback and appraisals for any direct reports throughout the year
■ Drive self-development and take part in all relevant training
■ Work closely with the Business Director to design the team structure and setting of roles and responsibilities for any future projects being designed for the client
Key Competencies
■ Ensure training of the team is up to date and opportunities identified to further develop team
■ Display strong leadership skills – ability to lead by example – acting as a role model to account management team
■ Step in as senior liaison to help troubleshoot internal and client issues
■ Client relationship focus
■ Service Delivery
■ Subject Matter Expertise
■ Commercial Acumen
Personal attributes
■ Experienced account director with exceptional client management skills
■ Will have 5+ years experience within Creative Production and Agency environment
■ Self-motivated with high personal drive
■ Effective under pressure and able to deliver consistently
■ Articulate and a good listener
■ Excellent judgement
■ Strong influencing and negotiation skills