About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We're scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We're looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration.
The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that's both commercially effective and true to our brand.
This isn't a \"make it pretty\" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.
You'll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We're Looking For
You must have:
* Experience in Framer, our current website builder
* A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
* Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you'll need to build on them
* The ability to audit and recommend, not just execute specs
* Excellent async communication that’s clear and proactive
It would be great if you also had:
* Experience in fitness, wellness, or lifestyle brands, especially if you’re used to working on conversion-focused design for higher priced items
* Experience in AB testing and analytics to validate hypothesis and guide decision-making
* A collaborative working style that’s able to take inputs from multiple stakeholders and refine toward something that works
* Experience in lean start-up teams
1.
The Details
* Rate: £400/day
* Commitment: Average ~1 day/week, flexibly distributed
* Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
* Start: ASAP
How to Apply
Email:
* Your portfolio with at least one example of conversion-focused work
* A few lines on why this brief interests you
* Your availability and day rate confirmation