Marketing Manager (Student Recruitment Focus)
Salary: £45,300–£48,130 per annum
Contract: Full‑time, permanent
Location: Ofsted‑rated ‘Good’ College in Greater Manchester
About the Role
We’re seeking an experienced Marketing Manager to lead our strategic marketing efforts, focused primarily on student recruitment. You will design and execute creative, multi-channel campaigns—with full budget accountability and robust ROI measurement. You’ll oversee all content production, including prospectuses, videos, social media, and open-day collateral. A key part of the role includes owning marketing activities around open days and enrolment periods, ensuring maximum impact and attendance.
Key Responsibilities
Strategic Leadership: Develop a cohesive marketing strategy targeting prospective students across digital, offline, and event channels.
Campaign Creativity: Ideate, plan, and launch innovative recruitment campaigns that engage and convert.
Budget & ROI Management: Hold full budgetary ownership, track campaign performance, and report ROI with actionable insights.
Content Oversight: Manage the production of marketing materials—prospectuses, video content, website assets, and social media.
Event Management: Lead marketing for open days and enrolment cycles, working closely with internal teams and external partners.
Who are we looking for?
You will need a degree in Marketing, Communications, PR, or equivalent
You will have proven success leading marketing teams and delivering multi-channel academic-awareness and recruitment campaigns
Able to balance strategic vision with a hands-on approach—able to work from concept through to execution
It would also be great, but not essential if you have:
Experience in FE or wider education sector
CIM or equivalent professional marketing qualification
What's On Offer?
Salary of £45,300–£48,130 per annum
Enrolment to local government pension scheme with very generous employer contributions
Execllent holiday allowance – way above statutory allowance
Access to professional development and leadership pathways
A supportive working culture that values wellbeing and innovation
Next steps
Once you’ve applied, one of our friendly FE consultants from Think FE will call to discuss this opportunity. The college will move quickly for the right applicant, with a simple and concise interview process. Think FE Ltd. are acting as an employment business for this position. Working for/with Think FE Ltd. is subject to agreement to our Terms and Conditions.
Data Policy
Your data will be stored by Think FE Ltd. solely for the purpose of helping you find work. By hitting apply, you consent to your data being used in this way. We will confirm by email immediately, detailing how your data is used, and you may opt out fully or in part at any time. Your data will not be passed to 3rd parties without your permission