Position Overview The Regional Field Force Specialist is responsible for optimizing in-store execution and brand representation for TCL’s TV, Soundbar, and potentially Major Domestic Appliances (MDA) product categories. Acting as a key liaison between TCL and Currys, this role involves product training, POSM (Point of Sales Materials) maintenance, sales support, and regular store visits to ensure alignment with brand standards. The GTM Specialist plays a crucial part in driving offline retail performance and enhancing TCL's presence across the region. Key Responsibilities • Monitor and ensure optimal display performance of TCL TVs and related products across partner retail stores, mainly in the Great London area. • Act as a TCL brand ambassador in all communications with Currys’ teams, ensuring a strong and consistent brand and product image for customers. • Deliver engaging and informative product training sessions for in-store staff to enhance product knowledge and selling capabilities. • Ensure demo videos, electronic point-of-purchase (EPOP) displays, and fixtures are fully operational and well-maintained. • Oversee the placement, upkeep, and strategic alignment of POSM materials in accordance with TCL brand standards to maximize visibility and impact. • Support and, when necessary, organize in-store marketing activations to promote TCL products and drive customer engagement. • Provide regular, detailed reports on display conditions, POSM execution, store visits, and sales initiatives. • Collaborate with Currys’ merchandising teams to gather insights and support improved in-store execution. • Assist the GTM Manager with administrative tasks and merchandise preparation to support overall go-to-market initiatives. Qualifications • Bachelor's degree in Business Administration, Marketing, or a related field. • Experience in merchandise or retail operations, ideally in consumer electronics or home appliances. • Solid understanding of TV and audio products, with the ability to explain technical features clearly. • Excellent interpersonal, communication, and presentation skills. Analytical capabilities to assess store performance and recommend improvement actions. • Proficiency in Microsoft Office (Excel, PowerPoint, Word) and other relevant tools. • Flexibility to travel frequently and work non-standard hours when required. • Always feel comfortable for business travel