B2B Marketing Manager, YouTube Advertising EMEA
Location: London (St. Giles)
Work Mode: Hybrid (Tue, Wed, Thu in-office)
Contract: 12 Months
The Mission
We aren't marketing to consumers; we are marketing to the C-suite. Your job is to convince CMOs and media agencies at brands like Unilever, L'Oréal, and BMW to shift their multi-million pound budgets from traditional TV, TikTok, and Instagram over to YouTube.
You will own the narrative that positions YouTube as the "New Mainstream"-a full-funnel Powerhouse driven by creator fandom and bulletproof business ROI.
What You'll Do
* Drive the Full-Funnel Narrative: Prove how AI-backed tools (Demand Gen, PMax) convert views into direct sales.
* Weaponize Creator Fandom: Build B2B programs demonstrating why creator-led ads drive 4x more purchase intent than rival platforms.
* Enable Sales: Arm Google's sales teams with the data-driven killer decks needed to win the market share war.
Who You Are
* A strategic B2B or agency storyteller who speaks fluent "CMO and Media Effectiveness."
* Deeply familiar with the EMEA media landscape, video landscape, and shifting TV budgets.
* Data-driven, commercially obsessed, and ready to turn digital culture into corporate revenue.
Randstad Technologies is acting as an Employment Business in relation to this vacancy.