B4b Marketing is an award-winning, independent digital marketing agency based in Poole, Dorset. Specialising in brand strategy, web development, media production, marketing, software solutions and more, we combine creativity, data insight and technology to deliver measurable growth for businesses across Dorset and beyond.
With a culture rooted in being transformative, results-driven, ideas-led and proactive, we empower our talented marketing, web, software and media teams to collaborate, learn, and grow together.
We're seeking an experienced Head of Marketing to lead and develop our marketing department, drive client success and help shape b4b's strategic direction. This role involves owning key accounts, guiding your team with clarity and confidence and using data-led insights to deliver high-impact campaigns.
Key Responsibilities
* Oversee all marketing activity for internal campaigns and key clients, delivering strategy, execution and optimisation.
* Lead, mentor and grow a high-performing team across disciplines (SEO, PPC, Social, Content, Email, Media Production, etc.).
* Act as senior-level account lead on key clients - develop and manage integrated marketing campaigns that exceed growth objectives.
* Leverage analytics and reporting tools to assess campaign performance, extract insights and optimise outputs.
* Collaborate cross-functionally with account management, creative, strategy, media production and web/software teams to ensure unified, results-driven output.
* Use strong data fluency and client communication skills to present strategic thinking and performance clearly and confidently.
* Provide regular performance reports to the management board, tracking team effectiveness and client deliverables against agreed KPIs.
Candidate Profile
* Proven agency experience at senior or leadership level, ideally within a full-service or integrated digital marketing environment.
* Excellent leadership and mentoring ability - with history of managing mid-sized marketing teams and guiding talented individuals.
* Strong analytical mindset - comfortable with campaign data, KPIs, reporting and insight-led optimisation.
* Experience managing and growing client accounts, leading strategy execution and nurturing strong client relationships.
* Hands-on understanding of industry tools, channels and platforms, including PPC, SEO, analytics, social media, CRM, AI and marketing automation.
* Highly collaborative approach with excellent written and oral communication - capable of informing, influencing, and inspiring.
What We Offer
* Hybrid working from our Poole office.
* Competitive salary and benefits package.
* Rewards and recognition perks.
* Fun, vibrant and social team culture.
* Professional growth through ongoing learning, mentorship and exposure to diverse sectors and technologies.
* Being part of an expanding agency that values innovation and strategic impact.
How to Apply
If you're ready to lead marketing excellence, shape b4b's growth, and mentor a talented team of digital experts, we'd love to hear from you. Submit your CV and a brief note explaining why you'd make a great Head of Marketing at b4b.
Please only apply if you can work from our office in Poole, Dorset.
Job Type: Full-time
Pay: Up to £65,000.00 per year
Benefits:
* Company events
* Company pension
* Employee discount
* Free parking
* Gym membership
* On-site parking
* Referral programme
* Store discount
* Work from home
Work Location: Hybrid remote in Poole BH17 7BX