Role: Social Media Content Creator
Location: Bournemouth
Reference: HOB1119202
Closing Date: 11th July 2025
Salary £28,000 dependent on experience - Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times
Our hybrid working model is 3 days in the office, 2 days working from home
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
Looking for a role where creativity meets impact?
Join us at the heart of a fast-moving, ideas-driven marketing team where each day brings new challenges and opportunities. We're on the hunt for a talented Social Media Content Creator to bring our campaigns to life and help shape the voice of the UK’s leading hobbies and crafts retailer, right from our Head Office in Christchurch, Dorset.
With over 100 stores nationwide and a growing digital presence, we’re in an exciting phase of innovation and expansion. As a member of the Marketing team and reporting into the Social Media Manager, you’ll play a key role in our day-to-day campaigns, working in a collaborative, and creative environment.
What You’ll Be Doing:
Campaign Oversight and Content Strategy
1. Work with the Social Media Manager and Social Media Content Executive to plan, schedule, develop and produce social first content that engages customers, grows brand awareness and strengthens loyalty. This includes video, photography, copy and graphic design for use across core platforms TikTok, Instagram and Facebook (additional platforms include YouTube and Pinterest).
2. Assisting the Social Media Manager and Social Media Content Executive to deliver LIVE content across platforms - including but not limited to TikTok, Instagram and Facebook.
3. Collaborate with the Social Media Manager and Social Media Content Executive on shot lists and develop production plans for shoots to ensure all content required is captured.
4. Occasionally attend photography shoots, events and other brand activities to capture new and creative content.
Cross-Functional Collaboration
5. Liaise and work alongside internal and external stakeholders to align messaging and deliver campaigns across social platforms that resonate with target audience and campaign objectives.
6. Work with internal and external creators and influencers from briefing to publishing ensuring deadlines and guidelines are met.
Performance Analysis
7. Being reactive and staying up to date with the latest social media trends/niches and the craft/retail industry to ensure Hobbycraft remain at the forefront of social content.
8. Provide weekly and/or monthly slides of best performing social content measuring against objectives and present to Marketing team.
9. Occasionally assist the Social Media Manager with weekly/monthly reports ensuring we are on target and delivering KPI measurements.
About You:
10. Minimum of 1-2 years of hands-on experience working in social media and/or relevant degree.
11. Proven experience creating engaging social first content for Instagram, Facebook and TikTok.
12. Knowledge and experience using Adobe Creative Suite apps and Canva.
13. Understanding of creative and platform best practices.
14. A creative mindset who loves experimenting with trends/formats and has an interest in arts and crafts.
15. Strong organisational skills comfortable with making decisions and working in a fast-paced environment.
16. Thrives in a collaborative space and enjoys working as part of a team.
17. Fast learner and ready to adapt and utilise new technologies as they become available.
What’s In It For You:
18. Competitive salary
19. Hybrid working – 3 days in the office and 2 working from home
20. 25% Discount Card for Hobbycraft and Haskins stores
21. Free on-site parking and use of electric charging point
22. 33 days holiday inclusive of Bank Holidays, increasing each year, plus your birthday off
23. Company pension contribution
24. Cycle to Work scheme
25. Colleague Wellness Programme
26. Colleague social events throughout the year
27. Being part of a fun team!