About Warwickshire Cricket:
Warwickshire County Cricket Club, founded in 1882 and based at the iconic Edgbaston Stadium in Birmingham, is one of eighteen first-class county clubs within England and Wales's domestic cricket structure. The Club has a long-standing commitment to promoting and developing cricket in Warwickshire and beyond. Guided by a Board of Directors that provides strategic leadership, Warwickshire is focused on delivering excellence both on and off the field. Its vision is to be the best cricket business in the world, driving innovation, sustainability, and positive community impact across all its activities.
Cricket is experiencing significant growth, entering an exciting era with the professionalisation of women’s cricket and external investment in The Hundred competition. Warwickshire and Edgbaston are at the forefront of this progress, representing a team and venue that mirror the vibrant and forward-thinking spirit of Birmingham. Since The Hundred's launch in 2021, Birmingham Phoenix has quickly established a broad and engaged fan base, with strong representation from young supporters and women. This year, Birmingham Phoenix secured investment from Knighthead Capital, a US-based investment group with a growing focus on supporting the development of sport in Birmingham. They bring a wealth of sports investment experience and a far-reaching global influence that will help Warwickshire promote Birmingham Phoenix to cricket and sport fans around the world. This investment marks a significant milestone for Warwickshire County Cricket Club and reinforces its role in shaping the future of sport, entertainment, and community impact.
The Impact You’ll Make:
As Data & Insights Analyst, you will play a vital role in helping the Club make smarter, data-informed decisions across commercial and fan engagement activities. You will collect, analyse, and translate data into actionable insights, supporting ticketing, marketing, digital products, and fan experience strategies. This is an exciting opportunity to contribute to the Club’s continued growth and innovation through data-driven thinking.
Key Responsibilities:
* Design and deliver data reports and dashboards across key commercial areas including ticket sales, digital engagement, website and app performance, and campaign analytics.
* Provide regular insights to key stakeholders, identifying patterns, trends, and opportunities for growth and efficiency.
* Analyse fan and customer behaviour to inform segmentation, targeting, and retention strategies.
* Support campaign measurement for marketing, digital, and CRM activities.
* Optimise user journeys across the Club’s digital platforms through data analysis.
* Collaborate across departments to embed data-driven practices and improve decision-making.
* Identify and implement tools or methods to improve data quality and insights.
* Ensure data best practices around collection, storage, compliance, and privacy.
Your Skills and Experience:
* Experience in data analysis or insight roles, preferably within sport, entertainment, digital, or marketing environments.
* Proven ability to use data to support commercial and marketing decisions.
* Proficiency in data analytics tools like Power BI, Google Data Studio, Tableau, or similar.
* Familiarity with Google Analytics, Meta Ads Manager, and CRM platforms.
* Ability to manage multiple data projects and deliver timely, high-quality insights.
How to Apply:
The Executives in Sport Group are retained on behalf of Warwickshire County Cricket Club to appoint a Data & Insights Analyst – The Hundred, Birmingham Phoenix. All direct applications and CVs will be forwarded to The Executives in Sport Group.
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