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KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description
Quality content is essential for any successful digital marketing campaign, and we are looking for an enthusiastic and experienced content professional to join our digital performance marketing agency. The ideal candidate will be comfortable overseeing and managing the creation of highly effective content projects for a range of impressive clients – accounts that you will help nurture and develop.
You’ll live and breathe the written word, bring a keen eye for detail, and muster a creative flair that enables you to tailor our approach to specific audience and client needs.
As part of our joined-up approach, you will be required to work closely with the wider Experience Content team, including our digital PR and social media experts, as well as experts in other departments such as SEO specialists, designers, strategists, and researchers.
NB: location can be Leeds or London.
Responsibilities:
* Overseeing projects end-to-end with the assistance of our project managers. Holding responsibility for delivering efficiently, effectively and to agreed client deadlines.
* Taking ownership of some of our biggest content accounts across a range of industries (both B2B and B2C). Implementing agreed strategy and being flexible to changing priorities.
* Working with our strategists to develop new, exciting opportunities across our accounts – and pitch for new business.
* Developing and deploying landscape-leading content marketing campaigns for clients, building strong and long-lasting business relationships in the process.
* Holding ultimate responsibility for quality and consistency across all content produced on your accounts.
* Briefing and reviewing content to ensure our output meets quality requirements – as well as improving existing content approaches.
* Managing junior editors, supporting them to develop their content and client-facing skills, and encouraging their training and development.
* Mentoring writers on your accounts, helping to upskill them in content creation, strategy and account management.
* Running in-house workshops and presenting to the wider business on key content-related areas and activities.
* Working with other craft account leads and our senior content team to make recommendations on content requirements for clients and prospects.
* Working closely with the Editorial Team Manager and Head of Content, to ensure our best-in-class approach to content continues to develop.
* Working with other operational teams on accounts, encouraging communication and collaboration.
* Regularly problem-solving, identifying pain points and solutions, and supporting the team where issues arise.
* Communicate effectively with clients, providing updates on project progress and building rapport.
* Full awareness of budgets and time required on content tasks and campaigns, for both monitoring ongoing work and pricing up new work.
* Monitoring content and SEO trends and relevant industry news.
* Taking responsibility for content performance tracking on your accounts and demonstrating clear value and successes relative to client KPIs.
* Building and sharing case studies that demonstrate excellence in content delivery and performance.
* Supporting the wider team to improve their performance tracking and reporting skills.
* Actively contributing to the marketing of the department’s services, internally and externally.
Requirements:
* Extensive content experience (where possible, NCTJ trained or similar).
* A strong knowledge of SEO content essentials, and best practices.
* Ability to manage multiple projects and campaigns for brands.
* Ability to write and edit well for a range of sectors, channels and audiences, and adapt to specific compliance, TOV and style guidance as necessary.
* Professional proof-reading experience and the ability to evaluate content effectively.
* A good understanding of the impact of content on user experience, from structure and style to visual presentation and navigation.
* Creativity - the ability to come up with head-turning ideas that match campaign objectives and enhance any group ideation.
* Excellent organisational and project management skills.
* A good understanding of commercial value and measuring the success/failure of a project.
* Effective communication skills, and the ability to provide feedback, offer suggestions and work collaboratively in a constructive, optimistic manner.
* Comfortable with a dynamic, fast-paced environment and dealing with colleagues at all levels.
* A passion for content marketing, and a willingness to truly immerse yourself in client campaigns.
* Adept at using AI tools to find efficiencies within your ways of working.
What you’ll get
* A role with a team and company at the forefront of digital marketing and content creation.
* A role with the Performance Marketing Agency of the Year 2024.
* Support and feedback from experts across a range of digital marketing disciplines.
* The opportunity to work with a range of exciting global brands and household names.
* Training throughout your role, to develop your content marketing skills, strategy execution and managerial experience.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
* Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
* Free breakfast and free lunch
* Early finish Fridays
* Core Hours (Mon-Thurs, flexible start/finish times)
* Electric vehicle salary sacrifice car scheme
* Interest-free season ticket loan
* Paid time off for Volunteering
* Group Income Protection
* Life Assurance
* Private Medical Insurance or Health Cash Plan (dependent on level)
* Group Personal Pension Plan with matched contributions from 3-6%
* Generous Parental Leave & Pay
* Employee Assistance Programme
* Free eye tests
* Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Advertising
* Industries
Advertising Services
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