Lead Something Extraordinary – Launch Belong Birkdale
We are seeking an inspirational leader to shape the future of our newest village – Belong Birkdale. From the ground up, you’ll oversee the setup, culture, and operational success of this vibrant new community.
As General Manager, you will play a pivotal role in turning a vision into reality, embedding Belongs values into every corner of village life, and creating a home where people feel connected, respected, and empowered.
This is more than a management role. It’s a unique opportunity to build, lead and inspire – bringing together people, purpose, and place.
Belong Values – What Guides Us
At Belong, our values are the foundation of everything we do. We’re looking for someone who embodies these in both attitude and action:
What our Values mean to us
Stronger Together: We achieve more when we work as one team.
How You'll Lead by Example: Foster a collaborative culture where people feel heard, involved, and supported to succeed.
Be Your Best: Every person can make a difference.
How You'll Lead by Example: Empower others to grow, recognising potential and inspiring excellence every day.
Better Tomorrow: We strive to improve everything we do.
How You'll Lead by Example: Lead with innovation, curiosity, and courage — always seeking positive change and continuous improvement.
Care from the Heart: Compassion is at the core of everything.
How You'll Lead by Example: Be visible, approachable, and empathetic — ensuring kindness underpins every interaction.
Respect for All: We embrace diversity and dignity.
How You'll Lead by Example: Model fairness and inclusion, ensuring everyone feels safe, valued, and respected.
Your Key Responsibilities
As General Manager, you will:
* Build and inspire a high-performing team from recruitment to induction and beyond.
* Lead the successful operational launch of the Birkdale village, setting strong foundations for quality and performance.
* Deliver excellent care and community services in line with regulatory, financial and cultural goals.
* Act as the ambassador for Belong Birkdale in the local area – building visibility, engagement, and trust.
* Maximise revenue opportunities and ensure financial sustainability through strong commercial leadership.
* Champion customer experience, safeguarding, health & safety, and compliance standards.
* Lead with visibility, warmth, and consistency – becoming the heart of the community.
Qualifications and Experience
Essential
* Educated to degree level (or equivalent in leadership, management, social care or health)
* Extensive leadership experience in a customer-centred industry (e.g. social care, health)
* Demonstrated financial management experience – budgets, cost control, and forecasting
* Experience managing multi-disciplinary teams with strong HR and development practice
* Strong communication skills across diverse audiences – from residents and families to regulators
* Proficient IT skills (Microsoft Office, reporting systems)
* Full, clean UK driving licence and access to a vehicle
* Knowledge of CQC-regulated care setting
Desirable
* Postgraduate qualification in management or related discipline
* Experience launching or transforming new services/sites
Why Join Belong?
* Shape a new legacy in the heart of Birkdale
* Trusted and award-winning not-for-profit organisation
* Excellent career development support
* Highly supportive and innovative senior team
* Generous benefits package including a competitive salary
How to Apply
Ready to lead with impact?
This is your opportunity to lead, build and belong in a way that transforms lives.