SEO Specialist (B2B) - 2 days per week Newport Pagnell/Remote 6 Month Fixed Tearm Contract (2 days per week) Salary: up to £21,000 Pro rata salary (2 Days per week) My client a global leader in behavioural engagement and recognition solutions require a highly skilled and proactive SEO Specialist to join their sales and marketing team. This role is ideal for someone who thrives in both strategy development and execution, someone who can shape our SEO roadmap while also rolling up their sleeves to implement technical changes, optimise content, and build insightful analytics dashboards. SEO Strategy & Execution Develop and lead SEO strategy across technical, on-page, and off-page SEO. Conduct regular SEO audits and implement technical improvements (e.g., site speed, crawlability, structured data). Monitor and optimise site architecture, internal linking, and URL structures. Analytics & Reporting Set up and maintain custom GA4 reports and dashboards to track SEO performance against KPIs. Analyse traffic trends, keyword rankings, and user behaviour to inform strategy. Provide regular performance reports and actionable insights. Content Strategy & Optimisation Collaborate with the Content Marketing Manager to develop SEO-friendly content strategies. Conduct keyword research and competitor analysis to identify content opportunities. Optimise existing content for improved rankings and engagement via on-page and technical SEO optimisations. Stay Ahead of the Curve Keep up to date with the latest SEO trends, algorithm updates, and best practices. Advise on emerging areas such as Generative Engine Optimisation (GEO) and AI-driven search. Propose SEO tools and technologies. Required Skills & Experience: Proven experience in a similar SEO role in a B2B environment. Strong technical SEO skills (HTML, JavaScript, structured data, site migrations, etc.). Proficiency with Google Analytics (GA4), Google Search Console, Looker Studio, and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog). Experience setting up and interpreting custom analytics dashboards. Solid understanding of content marketing and how it supports SEO. Experience working with CMS platforms (ideally WordPress). Basic knowledge of web development or ability to collaborate effectively with developers. Understanding of international SEO and localisation strategies. Familiarity with GEO and the evolving landscape of AI-powered search. Excellent communication and project management skills.