Customer relationship manager

Role Summary The CRM is responsible for driving revenue growth across a defined geographical area, managing both existing accounts and developing new business opportunities within NHS and private hospital settings. This is a field-based, customer-facing role focused on building strong clinical and commercial relationships, supporting product adoption, and delivering sustainable growth across both revenue and capital product lines. Key Responsibilities Territory Ownership & Growth * Take full ownership of a defined territory, delivering against revenue targets and growth objectives * Develop a detailed understanding of each account, including clinical decision-makers, procurement processes, and current product usage * Identify opportunities to expand the use of existing products and introduce new solutions * Monitor competitor activity and position solutions effectively within the market Territory Planning & Strategy * Build and maintain a structured territory plan, identifying gaps and growth opportunities across accounts * Conduct regular account reviews, adapting strategy to overcome barriers and maximise opportunities * Work proactively to convert insights into actionable sales activity Business Development & Sales Execution * Generate and progress new business opportunities through a combination of networking, customer engagement, and marketing-led activity * Manage the full sales cycle from initial engagement th...