Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world’s largest football media company and one of the largest digital media companies in sport globally.
About the Role
We are seeking a data-driven Product Manager to lead our growth and distribution strategy with a focus on the user funnel: acquisition, activation, and retention. You will be the bridge between our high-scale, multi-language content engine and our global audience, ensuring that every innovation we build reaches the right community at the right time.
What you'll be doing:
* Funnel Ownership: You will sit at the intersection of product and marketing, co-owning the end-to-end user journey.
* Product Marketing: Act as the internal lead for all product launches, feature updates, and commercial drops. You will manage the lifecycle of feature announcements using well designed onboarding flows.
* Distribution Strategy: Work closely with our content teams to ensure our content plan is backed by a tailored marketing a promotions plan targeting key audience segments
* Hyper-Personalisation: Lead and implement the strategy that encompasses push notifications and email campaigns as well as SEO and social channels.
* Using user data to tailor creative that drives engagement and returning visits.
* Campaign Coordination: Lead the product execution for major series and episode launches, merchandise drops, new affiliate verticals, and major tournament hubs. Ensuring high visibility across all web and app touchpoints.
What you have:
* Proven experience in product growth, digital marketing, or audience development within a high-traffic media or tech environment.
* Experience in leveraging AI to research, prototype, automate and optimise.
* Strong understanding of funnel analytics
* Experience with engagement tools and push/newsletter platforms.
* A commercial mindset with the ability to link user engagement to revenue outcomes.
Product Knowledge Skills
* A deep understanding of the customer and their needs across different segments
* Data-driven and always curious about customer behaviour across our products
* Understands the industry & shares market knowledge
* Passionate about our business and company values
* Strong product operational knowledge
* A deep interest in digital and technology innovation
Individual Skills
* Growth and learning mindset, collaborator, and team player
* Highly organised with an eye for detail
* Strong communication skills with comfort speaking with a wide range of business stakeholders
* Strong problem solver with ability to influence others positively to push for solutions and progress
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.