Brand Activation Manager
The UK Brand Activation Manager (UK BAM) will be reporting into the Commercial Director, be part of the Operations Team and manage the development of the Marketing Assistant. The UK BAM will be responsible for developing and executing the integrated brand and trade marketing plans as well as be responsible for creating and managing the marketing budget and liaising with internal stakeholders including Global Marketing, UK Operations, Finance, and the Sales Team. Shaping the Brand
· Lead in the development of consistent brand activation and appearance/execution of Budweiser Budvar in the UK Market.
· Responsible for the creation, continued development, and execution of the annual brand plan.
· Deploy successful marketing campaigns and own their implementation from ideation to execution
· Lead point of contact with the Export marketing team, representing the UK market within a team of key market brand managers.
· Ensure the brand has consistent visibility and exposure across all marketing channels.
· Utilise existing and develop new relationships with key On and Off Trade contacts to help deliver activation activity and share of voice in this channel.
· Hiring (in alignment with the Commercial Director) and managing the performance of the marketing assistant and third party suppliers.
Full responsibility for UK social media including ideation and creation (working with agency partners) of local social media content plan.
· Develop and manage the relationship with our social media, events, and PR agencies to engage with customers and reach our target consumers in an interesting and engaging way.
Plan and lead on the execution and project management of brand activation across trade and consumer channels including festivals ,pop-ups, and beer tasting, with a focus on On-Trade.
Tank Beer
· Reporting and Analysis
· Implementation of activation plans – ROI evaluation.
Previous experience within trade marketing or marketing ideally with the UK beer industry, although it is not conditional.
Flexibility that comes with working in a small team and fast paced working environment – a willingness to occasionally work outside of office hours and at weekends.
Results-driven, fits naturally within a strong performance culture.
Results Driven - experience in successfully developing and implementing brand communications plan with portfolio of evidence of success.
A strong understanding of the power of social media and how to execute best in class content.
Effective project management skills.
Full UK driving license and means of personal transport.
A passion for beer
Competitive Salary
Competitive pension contributions
Private healthcare
Company laptop and expensed phone
Monthly beer allowance
Chance to gain some real responsibility and deliver results working with one of the world’s most respected beer brands
Budweiser Budvar is no ordinary brewery. We’re one of the few breweries in the world to be owned by a nation, not a corporation. There are over 400 breweries in what we like to call the ‘Republic of Beer’, but ours is the only one that is owned by the Czech people.
We’re currently undertaking a global brand refresh which focuses on our national ownership, quality of ingredients, and our one brewery in Budweis, Czech Republic, providing an exciting pathway to growth bolstered by exceptionally beautiful glassware and other key branded assets.
We’re a small team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business - whether that’s working with consumers, customers, our suppliers, and each other. Our company is built on excellence, from the quality of our beer to the quality of our people. We’re looking for someone to integrate into our high-performance culture to help grow the business and facilitate the next exciting chapter of Budweiser Budvar UK.