Digital Marketing Partner Needed – Full Funnel Strategy for International Student Recruitment (Success Admissions)
Company Overview
Success Admissions is an education consultancy supporting students with international university placements. We are expanding globally and looking for an experienced digital marketing partner (individual or agency) to help us attract and convert international clients.
We are seeking a full-suite digital marketing solution — from paid advertising to SEO, content marketing, and funnel optimization.
Scope of Work
We are looking for a team that can plan, execute, and optimize a comprehensive digital marketing strategy including:
1. Paid Advertising
TikTok Ads (student-focused campaigns)
Instagram & Facebook Ads
Retargeting campaigns
Funnel-based ad strategy (awareness → lead → consultation booking)
A/B testing and continuous optimization
Monthly performance reporting (ROAS, CPA, CTR, etc.)
2. SEO & GEO (Global Search Optimization)
Full SEO audit
On-page SEO optimization
Keyword research (international student intent keywords)
Blog content strategy
Technical SEO improvements
Backlink strategy
Optimization for different geographic markets (UK, Australia, Canada, Singapore, etc.)
3. Content Marketing
Blog writing (SEO-focused)
Landing page copywriting
Lead magnets (guides, checklists, etc.)
Social media content calendar
Short-form video content strategy (TikTok/Reels)
4. Conversion Optimization
Funnel building and optimization
Landing page improvements
Lead tracking & CRM integration
Analytics setup (Google Analytics, Meta Pixel, TikTok Pixel)
Target Market
Students and parents seeking international university placements
Focus markets: Southeast Asia, South Asia, and other emerging markets
Destination countries: UK, Australia, Canada, Singapore, etc.
Contract duration of 3 to 6 months. with 40 hours per week.
Mandatory skills: Marketing Strategy, Facebook, Social Media Marketing, Google Ads, Lead Generation, Internet Marketing, Content Writing, Instagram