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Head of sales - inbound, telematics uk

Crewe
Radius
Head of sales
Posted: 17 April
Offer description

Overview
Company Description For 35 years, we have been helping companies grow. It is a path that we know well. When Radius started its business in 1990, it was running a successful fuel SME in the North West of England. Today, we are a global business services company operating in 19 countries on five continents. Our mission is to help businesses of all sizes adapt to market changes and take advantage of the opportunities that come with them. We differentiate ourselves by our ability to provide SMBs with fleet and connectivity products and services in a single solution, as well as customised solutions for enterprise-level businesses.
Job Description
The Head of Sales – Inbound UK Telematics is responsible for leading and optimising a high-conversion inbound sales function. You will oversee the full marketing-to-sales funnel, converting inbound enquiries, marketing-generated leads, and customer referrals into profitable new business across GPS tracking, asset tracking, dash cameras and connected fleet solutions. This role blends commercial leadership with marketing alignment. You will manage inbound and referral sales teams, lead generation performance and funnel optimisation to maximise conversion efficiency and ROI. The position requires strong commercial discipline, funnel analytics expertise and the ability to scale both people and process.
Key Responsibilities

Own the inbound revenue funnel end-to-end

Full accountability for inbound revenue performance against budget and stretch targets
Drive conversion improvement across MQL → SQL → Closed Won stages
Maintain accurate weekly forecasting and pipeline coverage ratios
Reduce cost per acquisition while improving revenue per lead
Establish structured performance cadence and trading rhythm across the function

Lead marketing-to-sales alignment

Define inbound strategy with Group Marketing to generate valid, relevant and convertible demand
Drive referral volume alongside the Group Referrals team, delivering high converting leads to the sales team
Manage inbound lead generation budget and ROI
Improve lead quality through segmentation, targeting and qualification refinement
Hold marketing accountable for volume, quality and conversion impact
Align campaigns with commercial priorities, product launches and cross-sell objectives

Optimise CRM, data and operational performance

Drive best-in-class Salesforce utilisation and pipeline hygiene
Reduce lead response times and eliminate leakage across the funnel
Implement clear KPI dashboards across activity, conversion and revenue
Use performance data to refine qualification standards and sales playbooks
Improve onboarding handover to protect early retention and customer experience

Build and scale a high-performance team

Recruit, onboard and develop inbound sales managers and executives
Implement structured coaching, performance management and succession planning
Own annual salary review process and commission validation
Increase sales productivity and revenue per head year-on-year
Create leadership depth to support mid-term scaling plans

Deliver executive-level visibility and control

Provide structured weekly and monthly reporting to senior leadership
Highlight performance gaps, risks and corrective action plans
Connect inbound performance to wider Group KPIs including cross-sell and retention
Maintain strict budget discipline and commercial accountability

Qualifications
What you’ll need to do the role

5+ years senior B2B sales leadership experience
Proven track record managing inbound or marketing-led sales functions
Strong understanding of marketing funnels and lead optimisation
Experience in telematics, SaaS or fleet technology preferred
Strong analytical capability with CRM reporting expertise
Commercial resilience and structured decision making

Additional Information
Please contact our Director of Talent Acquisition - Joe Harris - for further information. We also provide details on our Diversity, Equality & Inclusion initiatives. Radius is an equal opportunities employer. We are committed to an inclusive and accessible recruitment process for all candidates.
Next Steps
If you feel we are a good match for each other, you can apply online now. If you’d like to understand more about the role or life at Radius before applying, please contact our talent team via email. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.
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