We’d love to hear from you if you can demonstrate most of the following: Strong knowledge of what makes effective website content, including digital editorial style and publishing processes Strong understanding of usability and accessibility within responsive digital environments, alongside awareness of copyright and relevant legislation Standard of writing and editing for digital, producing clear, engaging and user‑focused content Experience of planning, creating, editing and managing website content and user journeys, using web content management systems Strong organisational and planning skills, with close attention to detail and the ability to manage multiple pieces of work An innovative and creative approach, using insight and evidence to develop and improve content solutions Content Designer At the National Trust, we care about people and places thriving together. Our work is guided by shared values: welcoming everyone, thinking now and for ever, and making it happen through collaboration and accountability. You’ll be part of a committed and thoughtful campaign team, working with colleagues across fundraising, brand, advocacy, audiences and operations. We value inclusive ways of working, openness to different perspectives and creating environments where people feel supported to do their best work. Purpose, curiosity and respect shape how we work together and how we engage with the public. You’ll plan, create, manage and optimise digital content for the campaign across the national website and associated platforms, ensuring it aligns with agreed audience plans, campaign goals and performance measures. Working closely with campaign leads, designers, marketers and analysts, you’ll shape clear and compelling content journeys that help people understand the campaign and take part. You’ll use insight and analytics to inform decisions, improve performance and maintain high standards of usability and accessibility. Alongside delivery, you’ll provide advice on best‑practice content design, support consistent tone of voice, and help evolve content in response to audience needs and emerging digital trends. The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.• Substantial pension scheme of up to 10% basic salary• Free entry to National Trust places for you, a guest and your children (under 18)• Rental deposit loan scheme• Season ticket loan• EV car lease scheme (for roles that meet the salary criteria)• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.• Flexible working whenever possible• Employee assistance programme• Free parking at most Trust places Click here to find out more about the benefits we offer to support you. Closing Date: 26 April 2026*Internal Applicants only* Our colleagues work for the National Trust in many locations and sometimes don't have easy access to internal vacancy listings. Using the internet ensures we can reach as many of our colleagues as possible. We appreciate that this can be frustrating for external candidates. Do note that some roles are released externally after an initial period of time.To apply for this vacancy simply click the 'apply' button in the top right hand side of the page. If you need any help with your application, i.e. due to technical difficulties, please call us on 0370 240 0274 or email us at recruitmentenquiries@nationaltrust.org.uk If you require an adjustment to the application process, for example due to disability or medical condition, please call us on 0370 240 0274 or email us at adjustments@nationaltrustjobs.org.uk and we'll support you as best as we can. For examples of how, please see our supporting you page. Equal Opportunities Statement The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here. Safeguarding Statement The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre. Please note we reserve the right to close this advert early and therefore we encourage you to apply for this position early. 174835IRC174835SwindonFixed Term f/t or p/t (37.5 hrs pw for 24 mo)Ends: Apr 26th INTERNAL APPLICANTS ONLY PLEASE We’re looking for a Content Designer to help bring the National Trust’s Nature Campaign to life across our national digital platforms. This role is central to shaping how people experience, understand and engage with the campaign online, ensuring content is clear, accessible, purposeful and impactful. CF MarketingCompliance.Eligibility to Work in the UK35,000 pa