As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.Applications will be reviewed on a rolling basis - we encourage you to apply early.Successful candidates must be able to commit to at least 3 months long internship period.We are responsible for operationalizing Brand Ads products (including Search Hubs, Sponsorship Solutions and UGC Solutions, i.e. Branded Missions & Branded Effects) in the European market translating global product strategy into regional execution, driving adoption, validating impact, and ensuring sustainable revenue growth.By partnering with cross-functional team we enable scalable go-to-market execution and ensure our products deliver measurable business outcomes.Responsibilities:Drive Regional Product OperationsSupport the rollout and ongoing management of Content Ad products across EUI, translating global strategy into clear regional execution plans and adapting them to local market needs.GTM & Enablement StrategyDevelop and maintain GTM materials, including product narratives, case studies, performance benchmarks, and incentive frameworks to drive scaled adoption across EUI.Support ongoing GTM product updates and create best practice enablement materials (playbooks, activation guides, sales resources) to ensure alignment with the latest product enhancements and roadmap changes.Cross-Functional Collaboration (XFN)Partner closely with Product, Brand Operations, and regional sales teams to improve SOPs and translate product updates, inbound market feedback, and outbound strategies into actionable GTM plans.Revenue & Operational TrackingMonitor product-level KPIs across EUI, including revenue contribution, adoption penetration, and performance benchmarks.Inbound & Outbound Feedback LoopAggregate client, sales and Advertiser Enablement feedback to inform product iteration, while ensuring timely communication of roadmap updates and feature enhancements to frontline teams.Creative & Agency SupportSupport briefing and coordination with external agencies for creative UGC solutions, including Branded Buzz and Branded Effects.Ensure agency briefs are aligned with product objectives, performance benchmarks, and GTM positioning.Incentive & Adoption StrategyDesign and support incentive programs and activation strategies to accelerate adoption and ensure measurable product growth.Performance Analysis & Growth ValidationAnalyze campaign performance data to validate product effectiveness, identify growth levers, and build evidence-based product positioning.Support the development of cross-product case studies to demonstrate measurable impact and strengthen GTM narratives.QualificationsMinimum qualifications:Currently pursuing a Bachelor's degree or aboveStrong written and verbal communication skills, with the ability to clearly articulate insights and partner effectively with product, marketing, and creative stakeholders.Genuine interest in product operations, especially in areas such as workflow optimisation, documentation, experimentation tracking, and cross-functional collaboration.Ability to manage multiple priorities, stay highly organised, and thrive in a fast-paced, iterative environment.Proactive, curious, and solution-oriented, with a willingness to test ideas, learn from experiments, and adapt based on data-driven insights.Strong analytical mindset with the ability to interpret campaign performance data, identify trends and patterns, and translate insights into clear, actionable recommendations.Proficiency in spreadsheets (Google Sheets and\/or Excel) for data organisation, reporting, and performance analysis.Preferred Qualifications:Familiarity with major social platforms, along with a basic understanding of their core advertising formats and best practices.About TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.bWhy Join UsInspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.bWe strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \