Digital Analytics Implementation Consultant
Join to apply for the Digital Analytics Implementation Consultant role at Dreams Video Productions
Hours: Full time 35 hours
Location: Leeds (Hybrid)
Department: Analytics
Salary: Competitive
The Digital Analytics Implementation Consultant will be a hands‑on expert responsible for end‑to‑end technical implementation and optimisation of web and marketing tracking technologies for our clients. This is a highly technical, client‑facing role that requires advanced configuration and troubleshooting of JavaScript‑based tracking tags, ensuring pixel‑perfect data layer integrity and maximum data fidelity to inform marketing strategies.
Non‑Negotiable Criteria
* 2+ years of hands‑on experience leading the technical implementation and configuration of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for enterprise‑level websites.
* Proficiency in JavaScript, HTML, and CSS to read, debug, and write custom code within GTM for advanced tracking and data layer manipulation.
* Proven ability to implement, troubleshoot, and validate various marketing pixels (e.g., Facebook, LinkedIn, TikTok) directly through a Tag Management System.
Responsibilities
* Lead the implementation and configuration of GA4, GTM, and marketing pixels.
* Ensure data accuracy through testing, validation, and QA processes.
* Design measurement plans to track KPIs across digital channels.
* Identify and resolve complex tracking issues timely.
* Extract and analyze data from GA4 and other sources to provide insights.
* Develop and automate reports and dashboards using Looker Studio.
* Act as primary client contact for tracking needs, building long‑term relationships.
* Translate business objectives into actionable tracking plans.
* Present findings and recommendations clearly to clients.
* Manage expectations, timelines, and deliverables.
* Contribute to innovative tracking methodologies and best practices.
Qualifications
* 2+ years in a digital analytics role, ideally within a marketing agency.
* Expert mastery of GA4 and GTM, with advanced configuration and troubleshooting.
* Experience with other Tag Management Systems (Tealium, Adobe Launch) is an advantage.
* Proven implementation of marketing pixels.
* Deep expertise in JavaScript, HTML, and DOM manipulation.
* SQL skills for debugging and data validation.
* Understanding of GDPR and data privacy best practices.
Soft Skills
* Strong analytical and problem‑solving skills.
* Excellent written and verbal communication.
* Ability to work independently and collaboratively.
* Attention to detail and commitment to data accuracy.
* Client‑focused approach to build trust.
* Ability to manage multiple projects in a fast‑paced environment.
#J-18808-Ljbffr