Job Description
We're looking for a Klaviyo-focused email marketing specialist to take ownership of my clients email programme and turn it into a meaningful growth channel, for a scaling eCommerce Retail brand.What You'll Be Responsible:-Plan, build and execute weekly email campaignsCreate engaging, on-brand content (promotions, launches, storytelling)Manage campaign scheduling and performanceBuild and optimise key flows:Welcome seriesAbandoned cartPost-purchaseWinback / re-engagementImprove flow performance through testing and iterationSegment audiences based on behaviour, purchase history, and engagementDeliver targeted campaigns to improve conversion and repeat purchase ratesTrack key KPIs (open rate, click rate, conversion, revenue)Run A/B testing on subject lines, content, timing, and offersProvide clear, actionable insights on what's workingIdentify opportunities to increase repeat purchase and customer lifetime valueBuild systems that turn one-off customers into long-term brand advocatesEssential experience:-Proven experience managing Klaviyo for eCommerce brandsStrong understanding of Shopify customer lifecycleDemonstrable results (e.g. revenue growth, flow optimisation, retention improvements)Comfortable working independently and taking ownershipHighly Desirable:-Experience with Shopify content/blog ecosystemStrong email copywriting skills (conversion + brand tone)Understanding of subscription or reorder-driven businessesBasic HTML/email design confidenceTPBN1_UKTJ