Our client is a specialist technology consultancy working within the software testing and digital assurance space. They support major organisations across both the public and private sectors, helping them deliver complex digital programmes with confidence.
With expertise spanning software quality assurance, automation, AI assurance and large scale transformation, they work closely with clients to strengthen the reliability, security and performance of critical digital systems. Their reputation is built on deep technical capability, a people first culture and the ability to guide organisations through high stakes technology change.
They are now seeking a Head of ABM who can combine hands on delivery with strategic thinking. This is a role for someone who enjoys taking ownership, shaping the marketing direction and driving measurable growth. ABM sits at the heart of their commercial strategy, so they need someone who can build targeted programmes that bring the business front of mind for high value clients.
What You’ll Be Doing…
* Leading the development and execution of ABM programmes focused on their ideal customer profile
* Creating and delivering campaigns that generate qualified inbound opportunities for the sales team
* Using channels such as LinkedIn, PPC, SEO and events to reach and educate target accounts
* Producing content that builds credibility including case studies, testimonials and thought leadership
* Working closely with agencies for paid search and PR while owning the overall marketing plan
What We’re Looking For…
* Strong ABM campaign management experience with a track record of generating leads
* Confident operating in a fast paced, PE backed environment with ambitious growth targets
* Comfortable rolling up sleeves while also shaping long term marketing strategy
* Skilled at prioritising accounts based on ICP and focusing efforts where impact is highest
* Energetic, proactive and able to take full ownership of deadlines and delivery
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