Working with the Commercial Manager along with the wider team, you will be providing insights and utilising your category expertise to build on brand offering and extending the retail presence to maximise on revenue generation and brand positioning.
The role
1. Provide strategic commercial insight on how to partner best with retailers resulting in brand growth in range size & features.
2. Analyse market trends, consumer behaviour, and competitor activities to identify growth opportunities.
3. Utilise data analytics to assess category performance, identify gaps, and recommend strategies to optimise assortment and shelf space.
4. Lead category management initiatives, including assortment planning, pricing strategies, and promotional activities.
5. Lead category management reviews and provide expert insight
6. Actively engage in new product development discussions
7. Work closely with the NPD team to ensure alignment between consumer preferences and new product concepts.
8. Lead the planning and execution of category strategies for new product launches
9. Build strong relationships with retail partners through regular communication, data- driven insights, and collaborative business planning sessions.
10. Conduct in-depth market research and analysis to stay informed about industry trends, emerging products, and competitive landscape.
11. Develop and present comprehensive category reviews to retailers, high...