Performance Test Analyst
Job Location: Manchester (Hybrid)
Perm Role
SC Eligible Candidates
We are recruiting for a Senior Performance Analyst.
You’ll be a lead voice for data and analysis within teams. You'll be responsible for analysing user behaviours and performance across different channels, formats and services. You'll focus on digital and social media analytics but also work with data from other sources such as third-parties, surveys and user feedback. Your insights will drive prioritisation, helping content leadership and teams to focus on features that work best for users.
* you will provide leadership to content design and content development teams to identify what needs to be measured, develop hypotheses and test what success looks like
* you will own and manage strategic work - e.g. community building and training; or analytics implementation policies for products; benchmarking and agreeing common performance indicators
* you will own the management and development of analytical instrumentation and be responsible for accurate data collection implementation
* you will be proactive in working with other disciplines and datasets to enrich stories, for example:
* working closely with user researchers to combine the ‘what’ and ‘why’ of user behaviour.
* influencing content designers, by developing strategies and recommendations for content creation and improvements based on analysis.
Person specification
We’re interested in people who have:
* strong proficiency SQL coding and Web Analytics experience (Google Analytics is desired)
* detailed understanding and practical experience in data analysis and visualisation tools including Looker Studio and SQL
* experience of working in an agile, project-based environment, focused on delivering user needs
* demonstrable success in developing implementation strategy, roadmaps, measurement frameworks, instrumentation, quality assurance, administration and analysis
* expertise in running A/B and multivariate testing, including the selection and setting up of appropriate tooling
* experience in the configuration and administration of social media analytics including social listening tools, and how this data can drive desired user outcomes
* strong data storytelling skills - discovering and sharing analytical insight with stakeholders with various levels of analytical expertise and at all levels of seniority
* proven capability of coaching and mentoring others with an ability to upskill non-technical team members; helping them to better understand data and analytics, and ensuring they can contribute effectively to the broader goals of the team.