Position Overview
The Regional Go-To-Market (GTM) Specialist is responsible for optimizing in-store
execution and brand representation for TCL’s TV, Soundbar, and potentially Major Domestic
Appliances (MDA) product categories. Acting as a key liaison between TCL and Currys, this
role involves product training, POSM (Point of Sales Materials) maintenance, sales support,
and regular store visits to ensure alignment with brand standards. The GTM Specialist plays a
crucial part in driving offline retail performance and enhancing TCL's presence across the
region.
Key Responsibilities
• Monitor and ensure optimal display performance of TCL TVs and related products
across partner retail stores, mainly in the Great London area.
• Act as a TCL brand ambassador in all communications with Currys’ teams, ensuring a
strong and consistent brand and product image for customers.
• Deliver engaging and informative product training sessions for in-store staff to
enhance product knowledge and selling capabilities.
• Ensure demo videos, electronic point-of-purchase (EPOP) displays, and fixtures are
fully operational and well-maintained.
• Oversee the placement, upkeep, and strategic alignment of POSM materials in
accordance with TCL brand standards to maximize visibility and impact.
• Support and, when necessary, organize in-store marketing activations to promote
TCL products and drive customer engagement.
• Provide regular, detailed reports on display conditions, POSM execution, store visits,
and sales initiatives.
• Collaborate with Currys’ merchandising teams to gather insights and support
improved in-store execution.
• Assist the GTM Manager with administrative tasks and merchandise preparation to
support overall go-to-market initiatives.
Qualifications
• Bachelor's degree in Business Administration, Marketing, or a related field.
• Experience in merchandise or retail operations, ideally in consumer electronics or
home appliances.
• Solid understanding of TV and audio products, with the ability to explain technical
features clearly.
• Excellent interpersonal, communication, and presentation skills.
Analytical capabilities to assess store performance and recommend improvement
actions.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and other relevant tools.
• Flexibility to travel frequently and work non-standard hours when required.
• Always feel comfortable for business travel