Description CMap is a fast‑growing software company helping project‑based businesses win, deliver, and manage work… profitably.
Department: Sales & Marketing
Location: Manchester
At our core, we’re a software company. We’re proud of our product and even prouder of our people. Collaboration, openness, and input from across the business drive both our culture and our success. We keep things friendly and informal, but we’re serious about building something great together. Something exciting is building and now we’re looking for a commercial, data‑driven Head of Marketing to own and accelerate our demand generation, brand presence and go‑to‑market strategy.
Reporting to the Chief Revenue Officer, you’ll step in as the senior marketing leader, managing a small team and operating as a player‑manager while building a high performing function that fuels pipeline and revenue across the UK and US.
What You’ll Do
Build a scalable demand engine
* Architect a modern, multi‑channel B2B SaaS marketing strategy
* Use the latest Marketing Tech to deliver personalised, efficient campaigns
* Drive consistent, measurable pipeline and ensure seamless SDR and sales alignment
Lead US market growth
* Shape and execute our US expansion plan
* Run targeted ABM campaigns and build a strong local presence
* Develop relationships with partners, influencers and industry networks
Own our events strategy
* Plan and deliver high impact industry conferences, roundtables and partner events
* Integrate events into broader campaigns to maximise ROI and pipeline creation
Amplify our content & social voice
* Build a standout digital content presence for the brand and leadership
* Create thought leadership, customer stories and sector‑specific insights
Drive product marketing excellence
* Define clear positioning for consulting and AEC markets
* Build sales enablement assets at scale, supported by AI
* Lead competitive intel, product launches and cross‑functional alignment
Develop partner & channel marketing
* Activate referral and channel partners, especially in the US
* Create co‑marketing and enablement programmes that scale
Grow customer marketing & advocacy
* Build an engine for upsell, cross‑sell and customer‑led growth
* Launch advocacy programmes, case studies and retention‑driving initiatives
Embed AI everywhere
* Champion AI‑driven content, segmentation, intent data and automation
* Continuously test and adopt emerging AI tools to drive competitive advantage
Run marketing as a commercial function
* Define funnel KPIs, measure impact and optimise continuously
* Ultimately own marketing’s contribution to pipeline and revenue
What you bring
* 8–12+ years in B2B SaaS marketing
* Proven success building demand engines and supporting US market growth
* Strong product marketing and sales enablement experience
* Commercial, analytical and execution focused mindset
* AI‑native approach with hands‑on use of modern AI tools
* Ability to operate as a player‑manager and scale a team
Why join us!
You’ll be stepping into a high impact role with the autonomy to shape how our services are delivered. You'll work with a passionate, collaborative and forward‑thinking team committed to creating exceptional client experiences.
If you love structure, quality, problem solving and people — this is a role where you will genuinely thrive.
Benefits
* Private medical & dental insurance: Supporting your health and wellbeing with access to private care.
* Life assurance: Providing extra financial security for you and your loved ones.
* Help@Hand: 24/7 support for your health and wellbeing.
* Enhanced parental leave: Offering time and support when it matters most.
* Reward Gateway: Access to discounts on a wide range of everyday purchases.
* Team outings and events: Regular chances to connect and unwind.
* Manchester city‑centre office: A brand new modern space with great facilities
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