Location: Gateshead with Hybrid working (3 days in the office per week)
Salary: Up to £30,000 dependant on experience
Key Responsibilities
* Create, maintain, and refine marketing channel and website performance analytics across multiple websites to deliver actionable insight.
* Produce web performance improvement hypotheses, options and recommendations to test, evaluate, and learn working with Digital Marketing team.
* Support Web Development projects as Analytics lead as part of the team.
* Create, maintain, and refine website tagging across all group websites to accurately track customer journeys and interactions for dashboards and actionable insight.
* Day-to-day management of digital marketing briefs into the Insight & Analytics team. Provide templates, review briefs with stakeholders, prioritise effectively, ensure delivery meets requirements / deadlines and review output with stakeholders.
* Web channel / CTA attribution modelling and developing KPI targets to hit our marketing qualified lead and sales plans.
* Web call tracking, analytics, and insight to optimise performance from Google My Business profile calls and calls from our websites through to qualified lead & sale.
* Analytics support for digital marketing AB testing by campaign, call to action and UX changes to provide an understanding of impact and further optimisation.
* Web data governance, documentation, and definition working closely with Digital marketing and IT Data teams.
Skills And Experience
* Experience of developing analytical insight from GA4
* Experience in web tagging and tracking using Google Tag Manager.
* Strong analytical and critical thinking skills, with the ability to interpret complex datasets and web analytics.
* Adept at working with data to summarise & present with clear actionable insight.
* Skilled in developing reports and dashboards with visualisation tools.
* Good communication and collaborative skills to be highly effective in working closely with digital marketing and web development teams.
* Digital marketing acumen and a customer-focused approach.
* Organised and detail oriented.
Benefits
We are proud to be the Motor Retailer who invests more in our colleague’s personal development than any other, so if you are successful, you can look forward to on‑going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:
* 25 days holiday rising with length of service plus bank holidays
* Access to our online rewards platform giving you cash back and discounts for multiple retailers
* Preferential Service Rates
* Colleague Purchase Scheme
* Share Incentive Scheme
* Pension
* Enhanced Maternity & Paternity
Apply today to be considered for this role! If your application is successful, we will need you to complete employment checks prior to starting with us. For this role, these can include verifying your recent employment, address, credit history and criminal record check.
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