Overview
Sponsorship & Corporate Partnerships Manager plays a key role in developing and maintaining strategic relationships with sponsors, business partners, stakeholders and members across the Royal Norfolk Agricultural Association (RNAA) and its flagship event, the Royal Norfolk Show.
The role is responsible for driving commercial partnerships, securing sponsorship opportunities and delivering exceptional hospitality experiences that enhance the reputation of the Association and support its charitable and commercial objectives. Working closely with businesses, industry leaders and rural organisations, the postholder acts as a key ambassador for the RNAA, helping to strengthen engagement with the agricultural, food, rural and business communities.
Key responsibilities include identifying and nurturing partnership opportunities, managing sponsor and stakeholder relationships, coordinating corporate hospitality packages, overseeing guest experiences at major events, and ensuring partnership benefits are delivered effectively. The role also involves supporting networking events, membership engagement activities and business development initiatives that contribute to the long-term growth of the Association.
What does success look like?
Success in this position requires excellent relationship-management skills, strong commercial awareness, outstanding organisational ability and a customer-focused approach. Our Sponsorship & Corporate Partnerships Manager must be confident in working with senior stakeholders, managing multiple projects simultaneously and delivering high-quality experiences that reflect the RNAA’s values and commitment to supporting food production, farming and the countryside.
The position contributes directly to the RNAA’s mission of bringing people and businesses together through inspiring events and initiatives, while helping to secure the partnerships and revenue streams that support its charitable work and the continued success of the Royal Norfolk Show and our other events and projects.
Success includes meeting if not exceeding budgeted income targets, securing business support for our activities, and building an array of businesses and individuals committed to our work.
The Royal Norfolk Agricultural Association (RNAA) is a leading charitable organisation providing support to food production, farming and the countryside in Norfolk. Best known for the Royal Norfolk Show, the UK’s largest two-day county show, we deliver a range of programmes and events throughout the year to support the agricultural sector and to provide a point of connection for the public to learn more about where their food comes from.
We operate from Norfolk Showground located at Costessey on the south-western edge of the city of Norwich. To help fund our charitable work the RNAA operates two trading subsidiaries, Norfolk Showground Ltd and Norfolk Food Hall Ltd.
About you
First and foremost you will have the character to enhance the chemistry of this hard working and high performing team. With your substantial experience and inclusive style, you will naturally build relationships with some of our most important stakeholders – businesses, community-based organisations and members. You’ll only require minimal supervision; a self-starter you will be eager to exceed your goals and targets. Your exceptional attention to detail is not in question and you will operate at pace, joining the dots, and think outside the box. You will have already identified the solution before the problem occurs. You will have flair, magnetic energy and add value to everything we do.
Commercially focused you will also have an empathy with our charitable work to promote and support food, farming and the environment.
Dream of working with the region’s favourite brands?
Can you bring in the money?
What are you waiting for?
For further details visit https://ow.ly/Q1IP50Z899r