Head of Digital - B2C
£ Competitive Salary
West Sussex | Hybrid
Lloyd Recruitment Services is delighted to be partnering with a long-standing client, a leading travel and leisure business, in their search for a Head of Digital to join their team. This is a newly created role, established to support the company's ongoing growth and investment within digital marketing.
About the Head of Digital role:
This is a unique opportunity to shape and lead the digital strategy for a well-known travel and tourism brand. As Head of Digital, you'll define and deliver a data-driven roadmap that drives growth, engagement, and customer loyalty across multiple online platforms, including websites and mobile apps.
You'll lead a talented digital team, oversee analytics and performance, and champion innovation, personalisation, and customer-first digital experiences. While experience in travel, leisure, or hospitality is ideal, this role is also open to candidates from insurance who have a strong track record in B2C digital leadership, strategy, and transformation.
Head of Digital Key Responsibilities:
* Develop and execute the company's digital strategy to support growth and enhance customer experience.
* Lead, inspire, and develop a small, high-performing digital team.
* Manage and optimise a complex digital ecosystem (websites, apps, CRM, analytics).
* Champion UX, A/B testing, and continuous improvement across platforms.
* Embed a data-first culture, using insights to maximise performance and ROI.
* Oversee digital budgets, agency relationships, and technology partnerships.
* Ensure compliance with GDPR, PECR, and digital regulations.
* Collaborate with senior stakeholders to deliver a cohesive marketing and digital roadmap.
About You
* Proven experience in a senior digital leadership role within a B2C environment.
* Track record of delivering successful digital strategies and transformation projects.
* Expertise across SEO, PPC, CRO, content, social, and email marketing.
* Strong data and analytics skills, including GA4, SEMRush, and performance dashboards.
* Experience managing Optimizely / EPiServer or equivalent CMS platforms.
* Strong understanding of UX principles and website optimisation.
* Experience leveraging AI and personalisation to improve customer experience and commercial performance.
* Exceptional leadership, communication, and stakeholder management skills.
Why Apply?
* Competitive salary.
* Newly created role with scope to shape the company's digital future.
* Senior leadership position within a respected UK travel brand.
* Supportive, inclusive, and forward-thinking culture.
* Private medical insurance.
* Enhanced company pension.
* Hybrid working.
* Discounts across 100's retailers.
* Free parking onsite.
* Life assurance.
* Plus more…
Extra info:
* Refer a friend and earn up to £500 (see website for details).
* Due to high application volumes, only shortlisted candidates will be contacted. If you don't hear back within 5 days, please assume you have not been successful.
* By applying, you accept Lloyd Recruitment Services' Privacy and GDPR Policy (see website).
Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer