Marketing Manager, Private Luxury Events
Borough, South London (SE1 1EP) - Hybrid
Private Luxury Events: Expect the Extraordinary
Private Luxury Events delivers world‑class experiences to the luxury travel community through its event brands Amour, Private Luxury, TFest and Ultra. Our ethos has always been to put the human experience first. This mantra has powered some of the most respected events in the industry, inspiring thousands of luxury travel professionals around the world and at the heart of everything we do lies a passion for connecting people.
Part of Worldwide Events Group
Private Luxury Events sits within Worldwide Events Group, founded in 2004 and now a recognised leader in global MICE and luxury travel. Across our events, we bring people together and facilitate meaningful relationships, a philosophy we call H2H, human‑to‑human connection.
Innovation drives our evolution. We’re embracing AI to elevate personalisation, streamline event design, and create smarter, more intuitive experiences for our global communities.
The Sister Brand: M&I
M&I brings together high‑calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas. Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe.
The Role
As our Marketing Manager, you will play a central role in developing our brands, building our audience, supporting key commercial partnerships and later this year launching and scaling a new global luxury event brand within the Private Luxury Events portfolio.
Working closely with the Director of Marketing and alongside a Senior Marketing Manager, you will focus on bringing our brands and our new event to life through content, storytelling, partnerships, and digital campaigns.
This is a highly hands‑on role, suited to a creative, commercially aware marketer who enjoys building brands, launching new events, nurturing relationships and an online community. This role will involve executing a strategy for a new event, building that brand from the ground up, managing ongoing partnership and agency relationships, and delivering high‑quality campaigns that drive both engagement and revenue.
You will lead social media growth, content creation, and partner marketing for all our brands, while also serving as a key liaison with agencies and external collaborators, working alongside and under the direction of the Director of Marketing.
This role is ideal for someone who thrives in a fast‑paced, entrepreneurial environment and enjoys being close to both creative output and having commercial impact.
Why This Role is Different
* You’ll play a key role in launching a brand‑new global luxury event.
* You’ll have real ownership, visibility, and creative influence.
* You’ll be part of a collaborative, people‑first business that values relationships over transactions.
* You’ll work across brand, growth, partnerships, and content — not in a silo.
Responsibilities
New Event Launch & Brand Development
* Play a key role in the launch and positioning of a new global luxury event brand.
* Support the development of brand identity, tone of voice, and go‑to‑market strategy.
* Bring the brand to life through content, campaigns, partnerships, and storytelling.
* Help shape how the event is perceived within the luxury travel and experience landscape.
* Identify opportunities to build cultural relevance and industry momentum.
Brand Building & Campaign Execution
* Lead on the execution of integrated, multi‑channel marketing campaigns.
* Translate brand positioning into compelling, channel‑specific campaigns.
* Manage campaign timelines, delivery, optimisation, and reporting.
* Work closely with internal creative and content teams to deliver high‑quality output.
Content & Creative Development
* Lead content planning and creative ideation for the new event brand.
* Working with the Director of Marketing, develop clear briefs for designers, videographers, and content creators.
* Identify storytelling opportunities across travel, fashion, arts, and culture.
* Ensure all content aligns with premium brand standards and aesthetic and the overarching content strategy for PLE.
Lead Generation & Commercial Support
* Support the delivery of lead‑generation campaigns for the new event to attract partners, exhibitors, and audiences.
* Work closely with sales and buyer recruitment teams to align targeting and messaging.
* Contribute to pipeline growth by ensuring marketing activity drives high‑quality engagement and leads.
* Track and analyse campaign performance to improve conversion and effectiveness.
Across all PLE brands:
PR & Media Support
* Support PR and media outreach, either directly or via agencies.
* Contribute to press materials, story angles, and campaign narratives.
* Build relationships with relevant luxury, lifestyle, and travel media where possible.
Digital, Social & Community Building
* Support day‑to‑day management and evolution of our social media channels (Instagram and LinkedIn, with scope to expand), working with direction from Senior Content Manager and Director of Marketing.
* Develop and refine a content and social strategy focused on engagement and community building.
* Actively engage with audiences, partners, and industry voices to build brand advocacy.
* Support the development of ambassador programmes and community‑led initiatives.
Agency & External Partner Management
* Act as a key point of contact for external agencies and freelancers across PR, social, and content.
* Working with the Director of Marketing to define and track clear objectives, KPIs, and deliverables for external agencies.
* Monitor performance, ROI, and campaign effectiveness, making recommendations for optimisation.
* Ensure all external partners align with the brand vision, tone, and luxury positioning.
* Share insights and learnings to improve internal campaigns and audience engagement.
Collaboration & Internal Alignment
* Collaborate closely with marketing, sales, and operational teams.
* Ensure marketing activity aligns with business objectives and event goals.
* Share insights, results, and recommendations to continuously improve performance.
* Collaborate effectively with the Senior Marketing Manager and Senior Creative Content Manager to ensure you are aligned with wider content and marketing plans and initiatives, and to prevent duplication and improve efficiencies.
Due to the nature of our work, you may occasionally be required to work outside standard hours to attend and support our events or meet key deadlines.
You’ll thrive in this Marketing Manager role if you bring:
* Strong experience in a marketing role, ideally within luxury, lifestyle, travel, events, or premium B2C/B2B brands.
* Experience launching or scaling a brand, product, or event.
* Strong digital marketing capability across social, content, email, and campaign execution.
* Experience managing brand partnerships, sponsorships, or collaborations.
* Experience working with and managing external agencies or freelancers.
* Strong understanding of both brand and growth/performance marketing principles.
* Commercial awareness, with the ability to connect marketing activity to pipeline and revenue growth.
* Hands‑on experience managing social media and content planning.
* Strong creative instinct and eye for luxury branding and storytelling.
* Confident communication and stakeholder management skills.
* A proactive, self‑starting mindset with a willingness to be hands‑on and close to execution.
Desirable Qualifications and Experience
* Experience working with influencers, ambassadors, or creator communities.
* PR or media campaign experience.
* Experience supporting or launching large‑scale events or experiential brands.
* Existing network within luxury, travel, lifestyle, or creative industries.
* Familiarity with marketing tools (HubSpot, Salesforce, Pardot, Figma, Adobe, etc.).
* Interest in or experience with AI‑driven marketing tools.
We offer a thoughtful package designed to support your wellbeing, growth, and work‑life balance.
* Basic salary of £38,000 – £42,000, depending on experience and skills.
* 28 days holiday plus UK bank holidays, with additional days awarded for length of service.
* A centrally located London office with a summer terrace within walking distance of the world‑famous Borough Market.
* Regular employee social events supported by our Happiness & Culture team.
* Monthly contribution towards Bupa private health insurance (post probation).
* Employee Assistance Program offering confidential wellbeing support.
* Enhanced maternity and paternity leave to support growing families.
* 4 pm Friday finish!
How to Apply
We review applications on a rolling basis and will close the role once we’ve found our match. To avoid disappointment, apply via the button shown.
Our Commitment to Diversity
We foster an environment where everyone feels respected, valued, and able to thrive. We welcome individuals of all backgrounds, identities, and lived experiences, including differences in gender identity, orientation, expression, age, race, ethnicity, physical or mental ability, neurodiversity, religion or belief, and socio‑economic background. Our diversity strengthens our perspective, fuels innovation, and deepens our connection to the clients and communities we serve around the world.
Our Company Website
www.privateluxuryevents.com
Our Events Portfolio
www.wwideevents.com
www.amourforums.com
www.mi-forums.com
www.travel-fest.com
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