The Junior Specialist PPC supports Booking.coms business growth through paid search marketing to help achieve ambitious performance targets for transaction growth globally, whilst maintaining Return on Investment targets. This role will assist in managing the implementation of Booking.coms paid search strategy, involving the management of campaign performance and trend analysis, increasing the visibility of the brand online and coordinating successful PPC campaigns while integrating significantly with the rest of the PPC team.
Key Job Responsibilities and Duties
* Build, develop and maintain search engine marketing campaigns across a wide range of search engines (Google, Bing, Yandex, Baidu)
* Assist more senior team members in execution of more sophisticated projects
* Own and execute simple projects related to PPC campaigns end-to-end
* Possibly own smaller search engines such as Naver or Baidu with assistance
Qualifications
* Proficiency in English is crucial; other languages are a plus
* Education to at least degree level or equivalent (preferred)
* 1–2 years experience in digital marketing, PPC preferred
* Strong data‑driven decision‑making and quantitative/analytical skills
* Results‑ and delivery‑focused mindset
* Good understanding of online/search marketing techniques
* Excellent communication skills
* Advanced knowledge of Excel
* SQL querying preferred
Benefits
* Annual paid time off and generous paid leave scheme including parent, grandparent, bereavement, and care leave
* Hybrid working with flexible arrangements, up to 20 days per year working from abroad
* Industry‑leading product discounts – up to 1400 per year for yourself, including automatic Genius Level 3 status and Booking.com wallet credit
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
J-18808-Ljbffr