Overview:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Remote Work: Hybrid
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.
Come make an impact every day at Zebra.
The Digital Marketing Advisor ensures the creation, delivery, and execution of digital marketing programs
that drive demand for Zebra solutions, in alignment with regional marketing goals. The position oversees
the digital demand generation process for a specific vertical or portfolio, in close coordination with peers
around the world. The advisor will drive the creation, management, and execution of digital awareness
and demand programs (paid and owned) guided by the global demand strategy and prioritized by regional
marketing
Responsibilities:
Essential Duties and Responsibilities:
* Collaborate with vertical and product-focused strategists in creating and executing a digital media
plan designed to generate demand for their area of responsibility.
* Interprets the marketing strategy to define digital media objectives and identify the marketing mix
that will best achieve the campaign goals.
* Manage the deployment of campaign assets with internal stakeholders and external agencies to
achieve plan goals, including e-mail, paid social, SEM, programmatic display, content
syndication, etc.
* Act as the “digital expert” for area of responsibility, including the monitoring of tactical
performance, market trends and digital best practices to drive strategic insights and adjustments.
* Serve as optimization champion, including contact database health.
* Leverage profile data and behavioral activity to drive sequenced programs that ultimately lead to
right time, right message delivery.
* On-time/on-budget delivery of digital demand generation programs and underlying tactics in
support of the vertical campaign in region.
* Coordination with COE to ensure alignment with Zebra’s demand generation practices and
programs.
Note: The statements herein are intended to describe the general nature and level of work being
performed by employees and are not to be construed as an exhaustive list of responsibilities, duties,
Abilities, And Skills Required Of Personnel So Classified.
Qualifications:
Job Requirements:
Identify the key skills and competencies, education and work experience requirements and special
licenses or certifications needed to competently perform the role.
* Minimum Education:
* Bachelor’s Degree in marketing or related field
* Minimum Work Experience (years):
* 8+ years of relevant experience
* Key Skills and Competencies:
* Depth of experience in creation and strategic implementation of full-funnel digital media
plans in support of technically advanced products & solutions
* Ability to think strategically and guide fellow stakeholders, based on digital expertise.
* Strong tactical marketing skills & creative vision.
* An outcome-focused approach to marketing and demand generation.
* Strong communication skills to relay campaign plans and results to internal and external
audiences.
* A growing depth of knowledge on key marketing tools including Eloqua, SFDC,
Demandbase and, others.
* Understanding of digital media best practices for demand creation and acceleration
including, but not limited to, understanding of contact and data management, lead
management, revenue performance management.
* Expertise in program management and agency coordination.
* Digital marketing expertise; firm understanding of testing strategies and execution of all
digital assets.
* Equivalencies:
* Equivalent work experience will be considered in lieu of a degree
Position Specific Information:
* Travel Requirements (as a % of time): Some travel may be required – up to 20%
* Able to telework? Yes/no – if yes, % of time and expectations while teleworking: Yes – hybrid
work approach
* Personal Protective Equipment (PPE) Required (safety glasses, steel-toed boots, gloves, etc.):
No
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