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Industry & Commerce / Financial Services Business Transformation Delivery Consultant
Implementation Analyst
One Day a Week Based in the West Midlands
Key Responsibilities
* Create and manage a robust process for tagging and data layer implementation.
* Define data layer requirements and collaborate with developers to integrate them across digital assets.
* Implement, debug, and troubleshoot analytics and marketing tags.
* Ensure high-quality data tracking and business reporting accuracy.
* Develop and maintain best practices for tagging implementation.
* Communicate tracking requirements to both technical and non-technical stakeholders.
* Support A/B and multivariate testing (MVT) aligned with business objectives to optimize digital conversion funnels.
* Lead the end-to-end delivery of A/B testing, from hypothesis creation to post-test analysis.
* Partner with digital product owners and oversee relationships with third-party digital agencies.
If your experience is limited to analyzing pre-received data rather than implementing and pulling data from source, this role is not the right fit for you. This position requires hands-on implementation skills, including defining and maintaining robust tagging processes, working with developers, and ensuring high-quality data tracking.
Required Skills & Experience
* Proven experience as an Analytics Implementation Specialist, Digital Analyst, Web Analyst, or Web Developer.
* Strong experience with Tag Management Systems, ideally Google Tag Manager (GTM).
* Proficiency in Google Analytics (GA4), Firebase, or similar analytics tools.
* Solid understanding of web technologies such as HTML, CSS, and JavaScript.
* Experience in mobile app tracking and measurement is an advantage.
* Hands-on experience using A/B testing tools (e.g., Optimizely or similar).
* Excellent written and verbal communication skills, with the ability to explain complex technical concepts to non-specialists.
* Strong experience in stakeholder management at various levels.
* Ability to thrive in a fast-paced, multi-brand environment.
This is an exciting opportunity for someone with hands-on experience in data extraction, tagging, and implementation, looking to take ownership of a critical data strategy. If you have the required expertise and want to be part of a forward-thinking team, we'd love to hear from you!
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Analyst
Industries
Wholesale Alcoholic Beverages
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