A leading retail brand in Birmingham is seeking a CRM Automation Specialist to enhance their CRM and retention strategy. The successful candidate will manage automated email and SMS campaigns, focusing on customer engagement throughout their lifecycle. Key responsibilities include creating customer journeys, optimising email deliverability, and driving performance through data insights. This role offers an excellent opportunity for someone looking to make an impact in a dynamic D2C environment with a competitive salary package and hybrid working options. #J-18808-Ljbffr