Performance Marketing Lead
Salary £43,000 To £48,000 Depending On Experience.
Employment Type: Permanent.
Location: Hybrid – London & Folkestone.
Step into a hands‑on role where you’ll lead high‑performing acquisition marketing activity that directly drives commercial growth across Saga’s Insurance products. You’ll focus on PPC and performance channels, taking ownership of campaigns across selected products, optimising activity in a highly competitive insurance landscape where precision, pace, and data‑led decision making are key.
Role Responsibilities
As the Performance Marketing Lead, you will own day‑to‑day management of digital acquisition activity, including paid search (PPC), paid social, programmatic and affiliates to ensure KPIs and commercial targets are met.
- Reporting and analysis of online marketing channels performance using multiple data sources.
- Managing the circulation and approval process for internal marketing materials, ensuring all customer‑facing communications and propositions are compliant with the Marketing Approvals Process.
- Supplying approved creative assets to media agencies and supporting the QA process across paid search, paid social, display, native, and press.
- Building and maintaining strong relationships with agency partners, collaborating on performance and analysis to identify areas for improvement and new initiatives.
- Working closely with the Ecommerce and Performance Analyst to deliver regular performance deep dives, setting a data‑driven roadmap for campaign tests and new initiatives.
- Monitoring changes in market and consumer behaviour using market and competitor reports, bringing insight, problems, and opportunity statements to trading stakeholders.
- Supporting ATL media planning and delivery, including TV, radio, and press.
- Collaborating with the wider marketing, product, and creative teams to ensure alignment of creative and customer value propositions throughout the customer journeys.
- Demonstrating sound financial practice across paid media, including raising purchase orders and signing off on invoices to maintain consistent operation of paid media channels.
The Ideal Candidate
You will have proven experience of developing multi‑channel digital campaigns across PPC, Display, Affiliates and Social. While experience in the insurance industry would be an advantage, we are open to candidates from the wider financial services or other regulated industries.
- Analytical skills using reporting platforms such as Google/Adobe Analytics.
- Experience with Google Ads, Facebook Business Manager and/or programmatic networks highly advantageous.
- Experience of ATL media, including TV, Radio and Press is desirable but not essential.
- Ability to manage and interpret customer intelligence to enable business improvements.
- Commercially minded and results‑driven mindset, with strong numerical and analytical skills, comfortable deep‑diving into performance data to identify trends, diagnose issues, and inform decisions.
- Ability to work autonomously and make decisions with some oversight from management.
- Effective communication skills and ability to couple business goals with customer needs, translating into a digital marketing roadmap for future activity.
- Ability to flex and adapt quickly to change.
- High levels of drive, enthusiasm and energy.
- Consistently challenges and raises the bar on business and employee performance.
Package and Benefits
- 25 days holiday + bank holidays (option to purchase 5 extra days).
- Pension scheme matched up to 10%.
- Company performance‑related annual bonus – Up to 5%.
- Life assurance policy on joining – 4 × salary.
- Well‑being programme.
- Colleague discounts including family discounts on cruises, holidays and insurance.
- Range of reductions and offers from leading retailers, travel groups and entertainment companies.
- Enhanced maternity and paternity leave.
- Grandparents leave.
- Income protection.
- Access to Saga Academy, the bespoke learning platform.
