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Senior Web Trading and Merchandise Manager - 12 months Contract, doncaster
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Client:
DFS Furniture Ltd
Location:
doncaster, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
2
Posted:
06.08.2025
Expiry Date:
20.09.2025
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Job Description:
As the Senior Web Trading and Merchandising Manager for our DFS brand you will be responsible for the sales performance and the merchandising of products across the DFS website. You will lead the launch process, set web merchandising standards and drive trading performance across sales, conversion, margin and AOV metrics. You will do this by leading and developing your team, building new processes and relationships. Strong analytical and commercial skills are essential in this role.
This is a hybrid opportunity, with 3 days in the office (based in Doncaster) and 2 days at home. Were open to conversations around flexibility, so chat to us about what would work best for you..
As the Senior Web Trading and Merchandising Manager for our DFS brand you will be responsible for the sales performance and the merchandising of products across the DFS website. You will lead the launch process, set web merchandising standards and drive trading performance across sales, conversion, margin and AOV metrics. You will do this by leading and developing your team, building new processes and relationships. Strong analytical and commercial skills are essential in this role.
This is a hybrid opportunity, with 3 days in the office (based in Doncaster) and 2 days at home. Were open to conversations around flexibility, so chat to us about what would work best for you..
About DFS
Were home to DFS, Sofology, and The Sofa Delivery Company - three distinctive brands with a shared mission to bring great design and comfort into every home, affordably, responsibly, and sustainably.
At DFS Group, everyone plays a part. Whether youre supporting our brands or serving our customers, youre helping shape the future of furniture retail. Each brand has its own identity and creative direction, but were united by a culture that puts people and purpose at the heart of everything we do.
What you'll be doing
* Drive Sales Performance: Lead initiatives to enhance sales across DFS.CO.UK and DFS.IE.
* Tactical Trading Management: Utilise analytics to evaluate product performance, prioritising top-converting items while balancing online and in-store sales.
* Performance Improvement:Collaborate with the team to identify and resolve reasons for poor product performance, implementing solutions with relevant stakeholders.
* Cross-Sell and Upsell Strategy: Develop plans to boost Average Order Value (AOV) and Items Per Order (IPO) across all web channels.
* Performance Reporting: Deliver insights on trading trends and opportunities using analytical tools like GA4, Power BI, and Content Square.
* Campaign Management: Oversee promotional and new product launches, ensuring proper setup of imagery, pricing, and campaign timelines.
Customer Journey:
* A/B Testing Management: Manage the A/B testing plan and identify customer journey enhancement opportunities.
* Conversion Rate Optimisation: Implement strategies to improve conversion rates throughout the customer experience.
* Competitive Analysis: Conduct weekly reviews of competitors, providing actionable insights.
Relationship Building:
* Collaborate with Digital Marketing: Ensure alignment on email campaigns, landing pages, and SEO opportunities.
* Coordinate with Buying and Merchandising: Keep these teams informed about new product launches and campaigns.
* Align with Online Team: Share IT roadmap ideas and synchronise on trading plans.
* Team Leadership: Oversee the Web Trade and Merch Manager, Online Product Manager, and Web Operations and Optimisation Manager.
The role is for you if...
* Exceptional Leadership and Communication: Proven ability to lead teams effectively and communicate clearly across all levels of the organisation.
* Analytical and Commercial Acumen: Strong analytical skills combined with a solid understanding of commercial trading to drive performance.
* Product Setup Expertise:Experience managing the product setup process and a solid understanding of related systems.
* Collaborative Team Player: Ability to build and nurture relationships with both internal and external teams, fostering a cooperative work environment.
* Customer-Centric Attitude: Focused on delivering exceptional customer experiences with a positive, hardworking, and proactive mindset.
DFS Benefits
* Potential Annual Bonus Scheme: Contribute to our success and get rewarded for it
* Growth and Training: Learn new skills and develop your career with us
* Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year
* Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsburys, ASOS, and IKEA
* Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships
* Pension and Savings: Join our Group Pension and Sharesave schemes
* Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay
Everyone Welcome
Across our Group, we're committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.
We're proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn't quite match the specification, we'd still really love to hear from you
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