Head of Marketing – 12 MFTC
Coulsdon
£75K per Annum
Our client is seeking an experienced Head of Marketing to join their team on a 12 MFTC. The Head of Marketing will oversee all marketing activities, from strategy development to execution. You’ll shape the company’s brand positioning, manage multi-channel marketing campaigns, and support sales through effective lead generation, product marketing, and customer engagement initiatives. You will:
* Develop and implement the company’s marketing strategy aligned with business goals
* Lead, mentor, and grow the marketing team
* Manage the marketing budget and deliver strong ROI on campaigns and initiatives
* Provide data-driven insights to support strategic decision-making and business planning
* Strengthen the brand identity and ensure consistent messaging across all channels. Ensure all touch points reflect the values of safety, sustainability, quality and reliability.
* Oversee the creation of high-quality marketing materials, product catalogues, and content
* Oversee the digital marketing strategy (SEO, PPC, social media, email, and website)
* Drive e-commerce growth and optimise online customer journeys
* Use analytics tools to track performance and report on KPIs (traffic, conversions, engagement)
* Partner with sales to design and execute effective lead generation B2B campaigns
* Work with the product and sales teams to support new product launches and category growth
* Translate technical specifications into clear persuasive, customer content
* Lead marketing efforts for trade shows, distributor events and product demonstrations
* Oversee the development of datasheets, videos, case studies and product demos
* Conduct market research to identify emerging trends and opportunities within the industry
* Build relationships with key suppliers, distributors, and industry associations
The ideal candidate will:
* Have previous experience within a similar role
* Have proven track record in digital marketing
* Have strong leadership, communication, and project management skills
* Have excellent knowledge of digital marketing, CRM systems, and analytics tools
* Have experience in brand management, product marketing, and trade marketing
* Head a creative mindset with the ability to translate strategy into impactful campaigns
* Ideally have a degree in Marketing, Business or Communications
* Be a strategic thinker with a hands-on approach
* Be commercially driven and results-focused
* Be a strong communicator and collaborator across departments
Working hours are Monday to Thursday 8am to 5pm & Fridays 8am to 4pm.
Benefits include 23 days holiday + BH, pension, EAP programme, sick pay scheme, company performance related bonus, onsite gym and training and development