We are looking for a highly skilled and creative Social Media & Digital Marketing Expert to manage and grow our online presence across multiple platforms. The ideal candidate will be responsible for creating engaging content, managing daily posts, improving SEO, and running effective online advertising campaigns.
You will oversee our Facebook, Instagram, Twitter (X), Google My Business, Website content, SEO strategy, and Google Ads, ensuring consistent branding and strong digital performance.
Responsibilities
Social Media Management
* Manage and update company profiles on Facebook, Instagram, Twitter (X), and other platforms
* Plan and schedule regular posts to increase engagement and brand awareness
* Create engaging graphics, videos, and written content
* Respond to comments and messages professionally and promptly
Content Creation
* Write high-quality, relevant content for social media, website, and blogs
* Develop creative campaign ideas and promotional content
* Ensure all content follows brand guidelines and marketing goals
Website & SEO
* Update website content regularly (news, services, blogs)
* Conduct on-page and off-page SEO activities
* Improve ranking on Google search results
* Perform keyword research and competitor analysis
Google My Business
* Maintain and update GMB profile
* Post updates, photos, promotions, and service descriptions
* Handle customer reviews and improve online reputation
Google Ads & Paid Marketing
* Create, monitor, and optimise Google Ads campaigns
* Manage social media paid ads (Facebook & Instagram)
* Analyse performance results and adjust strategies for best ROI
Analytics & Reporting
* Track and analyse performance metrics across all platforms
* Generate monthly reports on engagement, reach, SEO ranking, and ad performance
* Suggest improvements based on data insights
Skills & Qualifications
* Proven experience in social media management and digital marketing
* Strong content writing and communication skills
* Good understanding of SEO, Google Ads, and social media algorithms
* Ability to create graphics and use tools such as Canva or Photoshop
* Experience with website CMS platforms (WordPress preferred)
* Strong analytical and reporting skills
* Creative mindset with attention to detail
Benefits
* Competitive salary
* Flexible working environment
* Opportunity to grow and lead the digital marketing strategy
* Work with a supportive and dynamic team
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