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Description
You inspire creativity and lead with clear direction.
This individual has a core responsibility to lead our European media strategy and execution along with our respective agency teams while collaborating closely with central media resources within Syneos Health. This individual will also work with search/social/programmatic teams to deliver the most appropriate channel mix strategy for each target audience. Collaboration will also occur with our Data Science practice to ensure data is being used efficiently, and effectively driving return for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. Creating personalized media plans for this target audience that result in positive gains for our clients is core to success.
Description
You inspire creativity and lead with clear direction.
This individual has a core responsibility to lead our European media strategy and execution along with our respective agency teams while collaborating closely with central media resources within Syneos Health. This individual will also work with search/social/programmatic teams to deliver the most appropriate channel mix strategy for each target audience. Collaboration will also occur with our Data Science practice to ensure data is being used efficiently, and effectively driving return for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. Creating personalized media plans for this target audience that result in positive gains for our clients is core to success.
In addition this person will be responsible to maintain critical partnerships across our media group. These partnerships include database services, demand side platform providers, and direct buy media partners. They also will need experience working with an internal team within a trading desk environment.
Core Responsibilities
Media Leadership
* Provide strategic integrated media leadership and direction
* Continuously improve our offering and look to scale appropriately
* Maximize the efficiency and productivity of our media buying partners to support product performance that exceeds client expectations
* Work with agencies on new business opportunities and pitches
* Lead media collaboration with senior internal and external stakeholders spanning agency client account teams, digital, strategy & planning, and analytics as well clients and vendor partners
* Collaborate with data analysts on optimal way to promote and sell offering
* Develop close working relationship with client and agency brand teams to drive their understanding of media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
* Develop, apply and share best practices for desk operations, communications, campaign management, cross-departmental reach, measurement planning and reporting that will be ongoing
* Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
* Forge deep relationships with key media vendors and publishers in the European space and create innovative offerings to differentiate Syneos media in the space.
* Consistently evaluate new partnerships to grow and maintain a playbook of channel partners and tactics to drive robust and creative channel plans
Media Planning
* Create intuitive presentations to be delivered to internal & external key stakeholders
* Lead the development of and presentation of detailed media recommendations along with respective external media partners
* Collaborate with data science and analytics team to develop measurement plans that include channels outside of media
Media Consulting
* Assist in delivery of media strategy consultancy to internal agency staff and client teams
* Provide liaison services between Syneos Health and third-party media agencies to:
* Ensure media strategies align with AOR strategic foundation
* Maximize creative work by internal agency teams to reach fullest potential via selected channel placements
Systems & Tools
* Experience with ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and 3rd party data providers is required
* Familiarity with data visualization tools
* Experience with ad serving solutions, tag management and ad operations
Qualifications
* Minimum of 10 years of progressively senior experience in strategic media planning and buying, or a channel level of expertise equivalent (such as programmatic, ad operations or biddable media on the sales, agency or ad tech side)
* Candidates should be knowledgeable in audience buying
* Excellent presentation skills, and history of successful client engagements
* Exceptional organizational skills, multi-tasking capabilities and detail oriented
* Strong analytical abilities and quantitative skills
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.
Work Here Matters Everywhere | How are you inspired to change lives?
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Advertising Services and Pharmaceutical Manufacturing
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