TeamFeePay is on a mission to transform football club management across the UK and Europe. Recognised in the 2025 Deloitte Technology Fast 50 Awards, we’re expanding our marketing team to lead this growth and deliver innovative, high-impact campaigns for clubs.
We are looking for a proactive and creative Product Marketing Specialist who thrives in a fast-paced environment, and is passionate about shaping product messaging, launching new features, and driving measurable marketing results.
The Product Marketing Specialist will play a key role in shaping TeamFeePay’s product messaging and supporting go-to-market (GTM) activity for new product features and launches. Working closely with the Head of Marketing, Product, Sales, and Customer Success teams, this role will help ensure that TeamFeePay’s value proposition is clearly communicated and consistently delivered across campaigns and channels.
Company Purpose
TeamFeePay is a software platform for football clubs, helping club committees and volunteers with their club development needs and day-to-day management.
Our software and account-managed service supports clubs through our 5-Pillar Club Development approach:
* Finance
* People
* Governance
* Facilities & Equipment
* Football
TeamFeePay – Employee Benefits
* A collaborative and supportive culture and working environment
* Competitive salary
* Vitality healthcare
* Standard pension and holidays
* Death in Service
* Wellbeing hub
* Professional development opportunities
Key Responsibilities
Product Marketing & Messaging
* Support the development and refinement of product messaging and value propositions in partnership with the Head of Marketing
* Translate product features into clear customer benefits and compelling marketing narratives
* Support the creation and maintenance of product positioning, key messages, and buyer persona documentation
* Ensure consistency of messaging across campaigns, channels, and customer touchpoints
Go-To-Market Campaign Support
* Support the planning and execution of GTM activity for new product features and launches
* Coordinate campaign delivery across Product, Sales, Digital, Content, and Brand teams
* Contribute to integrated campaigns across digital, email, content, PR, events, and partner channels
* Support product launch communications including announcements, landing pages, and customer messaging
Sales Enablement & Internal Launch Support
* Support the creation of sales enablement materials
* Work with Sales and Customer Success teams to ensure they are equipped with the right messaging and product information
* Support internal briefings for product launches and feature updates
Performance Reporting
* Track and report on campaign performance against agreed KPIs
* Use data and insights to recommend improvements to campaign performance and messaging effectiveness
* Identify opportunities for new campaigns, product improvements, and stronger market positioning
Essential Criteria
* Degree in Marketing, Communications, Business, or a related field (or equivalent experience)
* Strong experience in product marketing, campaign marketing, or a similar role
* Experience supporting GTM campaigns and/or product launches
* Comfortable working cross-functionally with teams such as Product, Sales, and Digital
* Strong written communication and copywriting skills
* Analytical mindset with experience tracking campaign performance and reporting on KPIs
* Confident managing multiple priorities in a fast-paced environment
* Proactive, organised, and able to work independently while collaborating closely with senior stakeholders
Desirable Criteria
* Experience in a tech or SaaS business environment
* Fluency in additional languages (Italian, Spanish, German) is a plus, but not essential
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